Link Building Strategy & Plan
Link, building, strategy and plan. So let's keep it kind of simple here. We want to understand the overall goal and strategy. We're gonna identify key pages outside the home pages. This is the pages, our niche pages, that you think will be searched most by your consumers, right? What we're gonna do is drive links to individual key pages. We're gonna follow the 80/20 rule. This trickle down thing, I don't want you guys to worry about for right now But what I want you to do is set a schedule for everything. Don't go and create and try and write blog entries for one whole week on somebody else's site. Like don't go to educational sites and be like I'm gonna write and spend a whole week writing. This stuff, all the back links, just like everything that you're doing needs to be done consistently over time at a slow pace, okay. One here, one there, that's it. So set a schedule. Build weekly and monthly and I want you to continue this practice indefinitely. So you should always be looking to ...
publish an article once a month or something, outside of your site. The 80/20 rule, this is a big one. This means that I want you to send 80% of your external links to your homepage. That's your tier one page, right. The one that you're trying to grab that big thing. Which means it's great. We want those things to be served toward the top of a page, right. So if you write a blog post on your site or someone else's site, it doesn't matter. If you want someone else's site to give you more link juice, the link should be towards the top of what you're writing. Let me introduce myself. My name is this. I operate this studio. That's your link. And then inside the body of text pick one of your internal niche pages to link to, further down. Does that kind of make sense? So when you talk about some of your favorite venues in that article, let's say for example when you talk about some of your favorite tips. You would link to I have five more tips on newborn safety here, magic. You get, you wrote an article for them, you get a back link to two different places. One is a niche page that'll be served up more now. That make sense, cool beans. So here's the plan. This is the first year in a nutshell. You're gonna obtain a link from every vendor you work with, immediately. That's easy to do. Give them your images. Ask them to use the images. Send them a email which guess what, we happen to have that email in the templates, requesting a link. Say, I would love for you to use these images on your site. I can give them to you with or without watermark. I would love for you, if you use them, to just give me a link. Here's the link code and you do it for them. You do all the work for them, you give them. What's the likelihood you can get every vendor you work with to give you a blog link back. Give you some sort of link back. That's pretty easy, right, should be. Then every venue you shoot at, I want you to do the same thing. You approach the coordinator. You approach the, sorry the marketing. You usually send marketing manager, I'm sorry the catering. Approach the catering manager and say: "I shot some great images I would love to get you guys. "Feel free to use them". Let them use it because if you can get a St. Regis or you can get one of these bigger properties, who they already have good authority. If you can get them to link back to you, that's fantastic too. We state valuable directories. So find one or two and ideally a paid directory. So we list out in the workbook, there's a whole tab called directories. We're gonna tell you to sign up for every single one of them under free accounts. Sign up free under all of them. I think we gave several different categories inside that directory. But there are more inside of your specific industry. So find whatever industry directories there are and take the free accounts. Only sign up for the paid if they're offering something beyond an SEO value. So look to paid directories when they allow you to link up, hire other people or do something specifically to your business or get business or find clients. That's what you pay for. Otherwise just do the free stuff. They you're gonna choose five industry publications that match your style and your image quality, okay. This is gonna be like that once a month goal. Choose five industry publications that you can get into. And then you're gonna choose five educational blog features that you can write for educational communities. And if you did one of those per month, that gives you ten external links in the span of a year from high authority websites, automatically, which I'll guarantee none of your competitors have. How many of your competitors have 10 different authoritative websites? And that's the beauty about this stuff. We think that if you go and do a search on Linagers, we've been doing this for years. Chris has been building this site up for years. To compete with that it takes time. There's thousands of inbound links coming in. But 90 something percent of the other photographers out there, they don't even have 10. Does that make it a little bit easier? Not to mention those competitors. Do you think all of them are in the same niche, creating the same product, going for the same venues, going for the same market, going for the same, no. This is why I tell all of you, there's plenty of room for everybody. Just go out and grab them. Get your clients. Set up once a month each of these things in this plan and it's already there for you. You just need to follow it.