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Link Building Strategy & Plan

Lesson 61 from: How to Start a Photography Business

Pye Jirsa

Link Building Strategy & Plan

Lesson 61 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

61. Link Building Strategy & Plan

Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Link Building Strategy & Plan

Link, building, strategy and plan. So let's keep it kind of simple here. We want to understand the overall goal and strategy. We're gonna identify key pages outside the home pages. This is the pages, our niche pages, that you think will be searched most by your consumers, right? What we're gonna do is drive links to individual key pages. We're gonna follow the 80/20 rule. This trickle down thing, I don't want you guys to worry about for right now But what I want you to do is set a schedule for everything. Don't go and create and try and write blog entries for one whole week on somebody else's site. Like don't go to educational sites and be like I'm gonna write and spend a whole week writing. This stuff, all the back links, just like everything that you're doing needs to be done consistently over time at a slow pace, okay. One here, one there, that's it. So set a schedule. Build weekly and monthly and I want you to continue this practice indefinitely. So you should always be looking to ...

publish an article once a month or something, outside of your site. The 80/20 rule, this is a big one. This means that I want you to send 80% of your external links to your homepage. That's your tier one page, right. The one that you're trying to grab that big thing. Which means it's great. We want those things to be served toward the top of a page, right. So if you write a blog post on your site or someone else's site, it doesn't matter. If you want someone else's site to give you more link juice, the link should be towards the top of what you're writing. Let me introduce myself. My name is this. I operate this studio. That's your link. And then inside the body of text pick one of your internal niche pages to link to, further down. Does that kind of make sense? So when you talk about some of your favorite venues in that article, let's say for example when you talk about some of your favorite tips. You would link to I have five more tips on newborn safety here, magic. You get, you wrote an article for them, you get a back link to two different places. One is a niche page that'll be served up more now. That make sense, cool beans. So here's the plan. This is the first year in a nutshell. You're gonna obtain a link from every vendor you work with, immediately. That's easy to do. Give them your images. Ask them to use the images. Send them a email which guess what, we happen to have that email in the templates, requesting a link. Say, I would love for you to use these images on your site. I can give them to you with or without watermark. I would love for you, if you use them, to just give me a link. Here's the link code and you do it for them. You do all the work for them, you give them. What's the likelihood you can get every vendor you work with to give you a blog link back. Give you some sort of link back. That's pretty easy, right, should be. Then every venue you shoot at, I want you to do the same thing. You approach the coordinator. You approach the, sorry the marketing. You usually send marketing manager, I'm sorry the catering. Approach the catering manager and say: "I shot some great images I would love to get you guys. "Feel free to use them". Let them use it because if you can get a St. Regis or you can get one of these bigger properties, who they already have good authority. If you can get them to link back to you, that's fantastic too. We state valuable directories. So find one or two and ideally a paid directory. So we list out in the workbook, there's a whole tab called directories. We're gonna tell you to sign up for every single one of them under free accounts. Sign up free under all of them. I think we gave several different categories inside that directory. But there are more inside of your specific industry. So find whatever industry directories there are and take the free accounts. Only sign up for the paid if they're offering something beyond an SEO value. So look to paid directories when they allow you to link up, hire other people or do something specifically to your business or get business or find clients. That's what you pay for. Otherwise just do the free stuff. They you're gonna choose five industry publications that match your style and your image quality, okay. This is gonna be like that once a month goal. Choose five industry publications that you can get into. And then you're gonna choose five educational blog features that you can write for educational communities. And if you did one of those per month, that gives you ten external links in the span of a year from high authority websites, automatically, which I'll guarantee none of your competitors have. How many of your competitors have 10 different authoritative websites? And that's the beauty about this stuff. We think that if you go and do a search on Linagers, we've been doing this for years. Chris has been building this site up for years. To compete with that it takes time. There's thousands of inbound links coming in. But 90 something percent of the other photographers out there, they don't even have 10. Does that make it a little bit easier? Not to mention those competitors. Do you think all of them are in the same niche, creating the same product, going for the same venues, going for the same market, going for the same, no. This is why I tell all of you, there's plenty of room for everybody. Just go out and grab them. Get your clients. Set up once a month each of these things in this plan and it's already there for you. You just need to follow it.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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