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Strategy & Long Term Goals

Lesson 15 from: How to Start a Photography Business

Pye Jirsa

Strategy & Long Term Goals

Lesson 15 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

15. Strategy & Long Term Goals

Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Strategy & Long Term Goals

So now, this is time we've kind of identified, we can look through to see this goal of where we want to go. We've defined our focus, we've analyzed the competition, we know our advantages, we know our weaknesses. OK. Now, I wanna say this. Your ideal work/life should also dictate your strategy and goals. You know the competitive landscape. Now it's time to decide on what you want and where you want to be three years from now. Today. Five years from now, today. The reason that's important is this: Do you guys know Fstoppers? Everybody should know Fstoppers. Lee and Patrick are two of my good friends. Lee came and toured our building and the first thing that Lee said to me was, "This is amazing, dude. You guys have done-- "I would blow my brains out, though. "This is not what I would want." And I go, "Of course." Do you know why? Because at this point in the business that we've created, we can't walk away for six months and go take a sabbatical. We've got 55 employees that rely on everyt...

hing that we do. So we need to keep the wheels turning for everybody's sake. Now we still take our vacations and we still enjoy our time, but that lifestyle that I have and that I like doesn't fit into his lifestyle and what he wants. He wants freedom, he wants to make good money but be able to just leave the studio at 12PM to go kitesurfing. And that's fantastic. But this is where we get it wrong, when we look at something and we say we envy it, we want it, without thinking to ourselves, what is it gonna be like when I'm actually in those shoes? And you end up creating a business that runs yourself into the ground. So, the first step is to define what it is that you actually want. Going back to that part-time, full-time thing, this is where I'm gonna talk about it. If you love your job and you wanna make good money, there is absolutely no reason to quit and go at this full-time until you decide, down the road, you can make great money doing both things. Is that kinda making sense? If your vision is, I wanna do this with my husband or my wife, then your strategy and your plans should not encompass buying a building, where at one point I'm gonna be this, I'm gonna do this. It should be, our goal is to own a boutique family studio, let's do what we need to do to get there. OK? So this is where I'm gonna have you guys break out your Mind Maps again, I want you guys to actually Mind Map your ideal work life, with your center idea being my ideal work life. Draw it out. Here was a few of ours. Our early goals for Lin and Jirsa Photography, we wanted to be the best wedding studio in southern California. We wanted to deliver consistently amazing work. We wanted good income with free time for other projects, that's actually in a email from 10 years ago. This area would be great because we can make a good living and still have time for other projects. We wanted to be out of the nitty-gritty, once again, in an email from 10 years ago. To not get focused in on just post-production, just one area of the business, we want to get other people in, which means that we have to be willing to give away some of the revenue that's coming in so that we can buy back our time.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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