How to Launch a Photography Business


How to Launch a Photography Business


Lesson Info

Strategy & Long Term Goals

So now, this is time we've kind of identified, we can look through to see this goal of where we want to go. We've defined our focus, we've analyzed the competition, we know our advantages, we know our weaknesses. OK. Now, I wanna say this. Your ideal work/life should also dictate your strategy and goals. You know the competitive landscape. Now it's time to decide on what you want and where you want to be three years from now. Today. Five years from now, today. The reason that's important is this: Do you guys know Fstoppers? Everybody should know Fstoppers. Lee and Patrick are two of my good friends. Lee came and toured our building and the first thing that Lee said to me was, "This is amazing, dude. You guys have done-- "I would blow my brains out, though. "This is not what I would want." And I go, "Of course." Do you know why? Because at this point in the business that we've created, we can't walk away for six months and go take a sabbatical. We've got 55 employees that rely on everyt...

hing that we do. So we need to keep the wheels turning for everybody's sake. Now we still take our vacations and we still enjoy our time, but that lifestyle that I have and that I like doesn't fit into his lifestyle and what he wants. He wants freedom, he wants to make good money but be able to just leave the studio at 12PM to go kitesurfing. And that's fantastic. But this is where we get it wrong, when we look at something and we say we envy it, we want it, without thinking to ourselves, what is it gonna be like when I'm actually in those shoes? And you end up creating a business that runs yourself into the ground. So, the first step is to define what it is that you actually want. Going back to that part-time, full-time thing, this is where I'm gonna talk about it. If you love your job and you wanna make good money, there is absolutely no reason to quit and go at this full-time until you decide, down the road, you can make great money doing both things. Is that kinda making sense? If your vision is, I wanna do this with my husband or my wife, then your strategy and your plans should not encompass buying a building, where at one point I'm gonna be this, I'm gonna do this. It should be, our goal is to own a boutique family studio, let's do what we need to do to get there. OK? So this is where I'm gonna have you guys break out your Mind Maps again, I want you guys to actually Mind Map your ideal work life, with your center idea being my ideal work life. Draw it out. Here was a few of ours. Our early goals for Lin and Jirsa Photography, we wanted to be the best wedding studio in southern California. We wanted to deliver consistently amazing work. We wanted good income with free time for other projects, that's actually in a email from 10 years ago. This area would be great because we can make a good living and still have time for other projects. We wanted to be out of the nitty-gritty, once again, in an email from 10 years ago. To not get focused in on just post-production, just one area of the business, we want to get other people in, which means that we have to be willing to give away some of the revenue that's coming in so that we can buy back our time.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction
2Common Myths & Unknown Truths
3The Road Ahead
4Find Your Passion
5The Lin & Jirsa Journey
6Part-time, Full-time, Employed, Partners?
7Stop Wasting Time & Money
8Your 12 Week Roadmap
9Great Plans Still Fail
10Strategy Vs. Planning
11Mind Mapping
12Select a Focus
13Competitor Research
14S.W.O.T. Analysis
15Strategy & Long Term Goals
16Values, Vision & Mission
17Effectively Managing Your Time
18Artistic Development
19Create Your Plan
20What's Your Product
21Luxury vs Consumer Products & Experiences
22Quick Break for Econ 101
23Your Target Market & Brand Message
24What's in a Name
25Your Client 'Why'
26Crafting the Why Experience
27Document the Client Experience
28Business Administration Basics
29Book Keeping Management
30Create the Logo & Branding
31Portfolio Design
32Design Your Services & Packages
33Pricing Fears & Myths
34Three Pricing Methods
35Package Pricing Psychology & Design
36Psychology of Numbers
37Pricing Q&A
38Grass Roots Marketing
39The Empty Party
40Friends & Family Test Shoots
41Join Groups
42Second Shooting Etiquette
43The Listing & Classified Hustle
44Make Instagram Simple
45Your Automated Pinterest Plan
46Facebook Because You Must
47Giveaway & Styled Shoots
48Content Marketing & SEO
49The Monster: SEO
50Selecting Your Keywords
51Testing Your Keywords
52Grouping Main & Niche Goals
53Your Content Road Map
54Content Marketing Q&A
55Inspiration to Keep Working
56How to Craft Your Content
57Internal Linking Basics
58Back Link Building Basics
59Link Value Factos
60Measuring Link Value
61Link Building Strategy & Plan
62Link Building Plan: Vendors & Guest Writing
63Link Building Plan: Features, Directories, Comments
64Link Building: Shortcuts & One Simple Tool
65What is Sales? Show Me!
66Your First Massive Failure
67The Sales Process
68Your Second Massive Failure
69Understand Buyer Psychology
70Step 0: Building Rapport & Trust
71Step 1: Identify Need or Want
72Cognitive Dissonance
73Steps 2 & 3: Value Proposition & The Solution
74Step 4 : Close, Make the Ask
75Step 5: Follow Up & Resolve Concerns
76Family Photography Hot Seat
77Business Example Hot Seat
78Boudoir Photography Hot Seat
79The Best Sales Person
80Your Mindset, Vibrations & Frequency
81Always Positive, Always Affirming
82The Second Money & Dual Process
83Chumming the Price Waters
84Creating Want or Scarcity
85Timeless Advice on Being Likable
86Selling Over The Phone
87Forbidden Words in Sales