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How to Start a Photography Business

Lesson 31 of 87

Portfolio Design


How to Start a Photography Business

Lesson 31 of 87

Portfolio Design


Lesson Info

Portfolio Design

This is one of those big things that I'm sorry but everyone of us makes this mistake. I'm not, I'm putting myself in the exact same boat because I did the exact same thing. You put too much on your portfolio. Way too much. Less is more. Less is so much more. Seriously though, less is more. Your best work is to come, that's all I want you guys to remember right now, that all of your best work is down the road. Why would you fill up a portfolio of average right now when you can just populate it with ten great images and be done and keep refreshing it? Correct. So this is the checklist for your portfolio. I want you to ask yourself these questions with every image that you put into that portfolio. Does it represent my best work? Does it beat out the last image? Meaning every subsequent images, like if you wanna put 20 images in your portfolio by all means. Put 20 images in your portfolio, but every image better be better than the last one. That makes sense? Does it fit my brand message? S...

o if your luxury, refined, do you show the image? I know the clients might ask you to take that one photograph, where they've got signs of that are like, I just married her, and they are like smoking a stogy. Do you put that in your portfolio? No, you put the images that fit the clients that you're attracting, not the clients that you may have heard. Okay. That's a big thing. You can capture great images. Look, I'm not telling you, if you've got that crazy client that wants that kind of stuff I love it, it's fun. It's fun to do jumping shots. It's fun to do, I'm gonna step on your shirt. It's fun to do like all the different kind of shots that all these people want. That's great, but I'm gonna put the images in my portfolio that attract the kind of customer that I want to have not the kind of customer that we have currently. That's a big thing. It's okay to not put very client in your portfolio. Does it move my potential client? This is, think of the order of things that we just did. Who is your potential client? I want you all to say where you identified your potential client. Where? In this class, where do we identify our potential client? Personas. So when you ask yourself that question, you look back to the persona and you say this is the client that I'm actually going for. Does this image fit them? Would it move emotionally that person? Does it meet web usability. This is basically sizing, making sure that you're not putting five megabytes jpeg files in your portfolio. Usually the templates will size and handle that kind of stuff but you wanna test it. Demonstrate something that I can recreate. This is a big one. We sometimes get the idea that it's a good idea to go to portfolio building workshops, where the instructor will set up everything. Look over your shoulder, help you, then you go and place those images in your portfolio. Now, most of my in person workshops I say this is a portfolio building experience on top of all the education you're gonna get, and then I warn the students in the class do not place any of these images into your portfolio unless you're 100% confident you can recreate it, because you're gonna shoot yourself in the foot, when a client comes to you with the expectation of this portfolio, and then what they end up getting deviates far from it. Yes. Dan, right? Yeah. Yes. Yeah, what about watermarking? Watermarking is great, you should be watermarking... You should watermark everything then or? Yeah, and what I would say to that is small. Small. Put it in the corner, non-intrusive, and the big thing behind that is nobody wants to share your images that advertise you. If you've got a big fat watermark on there, your clients won't wanna share it. Your vendors won't wanna share it. Nobody wants to share it because its just an ad for you, and it becomes distraction to the actual image itself. So we keep them small in the corner. We used to have a bar that goes across the bottom which was still fairly small, and the we were like you know what, we need to go even smaller. We put it in the corner, and if somebody chops it off, do you think we will send an email to them? Upset. I can't believe you did that, no. They chop it off, let them chop it off. I know that probably is gonna, that will probably send the internet into a blaze right now. What did he just say, chop of our logos? Again, my response is, who cares? Because you know what, let's say Dan you took the most amazing picture of me and I use that picture. I'm gonna give you example this, Casey. CreativeLive Casey, he took a portrait of me, while I was here teaching a class that I used for literally everything. There is no watermark on the image. He's requested no credits whatsoever, but I loved that portrait and I use it everywhere, and because I love it and I use it everywhere, I credit him every single place that I use it, and when somebody asks me who took that picture, even if it wasn't credited I would say, oh my friend Casey took that picture while I was at CreativeLive. My point is, if your image is good enough to stand on its own without a watermark, you shouldn't worry whether it has one or not, because if somebody asked the person who took it, they will tell them, and if that person loves that image and they love you and the experience that you gave them, they always talk about it. But as soon as they get that email from you saying, hey I would really appreciate you not cropping off my watermarks. That one thing, one thing, is going to tarnish and experience that up to that point was perfect. Makes sense? Are the Internets on fire? Just a quick clarification, if you don't mind, coz people are asking, wait do we watermark our images that we are putting on our own website? On your website, no, alright. Okay. If it's in your own portfolio, like on your blog, yes, because people are taking stuff from your blog to go use it at other places, that's fine, but in your own portfolio it's like, I don't know why you need to do that. Like you're on Apple's website and they're like this image was taken by Apple. I mean like yeah, I'm on your website man, relax. Like there is no point to doubling up. They already are on your site. Okay, this is the checklist that we're gonna ask ourselves with every single image we put in there, and this is what I'm gonna remind you with. Everyone of you is gonna make a mistake of showing too much. So think this in your head, 10 to 20 seconds. Write it down. 10 to 20 seconds, I want you to think that every single time you review your portfolio to add or subtract images. 10 to 20 seconds, what that is, is the average amount of time that someone is gonna spend looking at those photos. Okay, before they move on to either another website or before they move on to a different page on your site. Which 20 seconds is on the long side. How many times have you guys stopped on a page for 20 seconds to look? And if your best images are buried three deep, they're gone. They're not even gonna be seen. Is that making sense? Think cohesive. We have a little fun thing, I was gonna, we're gonna do a whole co-example together and I was gonna bring it up on lightroom. We are not gonna have the time though. So instead, I have some of my very first shoot here guys. This is my first engagement session followed by my second engagement session. Roping my friends in to come and do things that I would never right now ask anybody to do ever again. So what do we have? Beautiful sepia tone images next to black and whites, next to color and a mixture and sepia because you might want some of those. We have some full poppy images over here. I had a friend that asked me several years ago. He said Pye, do you think it's important, this is like nine and a half years ago when I was putting out this kind of stuff on the blog, do you think it's important that you define a look in a style? Is like no. No. I want my clients to know that I am diverse like they are. Yah, it's really important. It took me about another year to figure that out. Some of you has such a great headstart it's fantastic, it's great. There is nothing about this that is cohesive though. When you look at this as a derivable, if you saw this in a portfolio, you will be like, man, that dude sucks. Let's be honest. Let's be honest. Yeah, see Joe back there. Yeah, I can do that. Look at the dutching along everything, coz dutch angle means creative guys. It doesn't, don't do that. Then this is my second engagement issue, with Justin Yvette, my business partner and his lovely wife, well fiance at the time. I mean I got good stuff in here, I got like blasted direct flash with like sepia tones. I mean I got, like dutching was my thing right now, you can tell. There is good leading lines, another great sepia tone, coz what if they want sepia next to black and whites on the wall. You never know. You never know guys. Under exposures like it's all good. Little dark, it's, in case they want something more moody you know. There is nothing about this that is cohesive. Nothing about that is good. Now here is the magic of it, nothing about this that is cohesive. Same craptastic images. If that's what you saw. Still not fantastic, but what's the impression of those four images compared to that? Okay. So if the average person is gonna spend ten seconds on my site, which one do I want them to see? When you saw this, you would probably say right now, oh that person is okay. Not bad. It's the exact same set of images. What just happened? It's the exact same set. I just trimmed it. I didn't even do anything different post processing, it's all the same. Does that help hammer this home for you guys? Now this is the next question, what about when, I'm charging an amount and my clients don't get my portfolios stuff and they're unhappy, coz we talked about this, right. Not showing images that you can't recreate. Do you think I could recreate this consistently at the time? No. I didn't know why things looked a certain way. I didn't know why it looked like a certain image. I didn't know any of those things, I was learning it. These are my very first few shoots I'm learning it. This is the big things about price points is that if you're always charging below what you're worth, you will never run into that issue. So back then I wasn't charging these people. What did they have to be upset about? It was just a little bit of their time. They got a few images that they liked out of it and then I moved into the 250 dollar cloud, and the 500 dollar weddings. What do they have to be upset about? They got 50 great images and 750 not so good ones, but it's what they expected, right? If they pay a certain amount they're not expecting Jose Villa to show up and take all sorts of crazy images. They're expecting, hope we get some good shots, and they got some good shots. That's where your packages and your price point and your portfolio is gonna come into play. If you're charging a higher amount and you're showing just beautiful stuff, that better be what every image looks like. So my final recommendation on your portfolio, once you have it set up, join, like say SLR Lounge photography community on Facebook and say I would like to request a portfolio critique. Join any of these groups. Find the toughest critique out there and the internet has the toughest critiques out there. Everybody on the internet is an amazing critique. Mostly not so great at the creation part, but they can identify poop for you. Ask them to review your work, and you know what, I'm gonna give you all a piece of advice that if you heed, will be one of the things that makes you advance faster than anybody else in the industry. Stop thinking of your photographs as your baby. I know it's your work. I know you're proud of it, it's gonna stink. You're gonna have photographs that are not good, and even five years into your business you're gonna post things that are not good, and if you can look at the critique and say lemme look at this objectively. You will be in a whole different world emotionally, from a growth standpoint, everything. Then if you look at every image as our baby and you get offended by what everybody says. Does that make sense? We have a very open standard of critiquing inside of the company, where we have an actual critique log. It is a public log inside of Lin & Jirsa where everybody is on blast. Pye, WTF, image number. Everybody, all 30 shooters, anybody, a post producer, a shooter, a blogger, a social media person. Anyone can point out an image and go register in the log and say that wasn't good and it's public. That's the level I want you guys to get to in terms of like the way you think about your work. Think of it, be proud of it, that's fantastic. Be proud of it but be ready to be critiqued and to improve because if you listen to it, oh you're gonna get so good so quickly.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!