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Internal Linking Basics

Lesson 57 from: How to Start a Photography Business

Pye Jirsa

Internal Linking Basics

Lesson 57 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

57. Internal Linking Basics

Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Internal Linking Basics

Internal Linking Basics. We're gonna talk about linking now. So everything up until this point was figuring out the category that we need to place our website in. The key words most appropriate for that category and how to write the content around that, right? Now this is the piece that all the search engines need to navigate through our work, and also to figure out what is the authority of this website. How good is this website? The first piece is Internal Linking Basics. This is the links on your site. So understanding how a search engine crawls, your page is gonna pass a value to another page. You can think of this as work of mouth. That's the easiest way to think about it. One page is giving word of mouth to another page. "Hey, check out this page. "It's good." Just like you might give word of mouth to hiring a friend who you know does great work. That's what an engine's gonna do. And it's gonna go follow that link, and it's gonna go to that next page, and it's gonna look at that p...

age. So we need our site. The home page is going to be the most linked. It's gonna have the most value, and what's gonna happen is, the home page, if that is the biggest presence and the biggest value, whatever the home page refers out to, gets the next biggest referral value. Right? Think about it as a cup of juice. Your home page has the most juice. One big glass of juice. If you have four subpages, and you link four subpages, you give all four of those an equal portion of juice. And then if they give eight subpages, their juice, they're giving one quarter to each of those subpages as they go down. Right? So you lose juice as you go down. Like similar to a referral. That's why it's easy to think about this as just simply a word of mouth referral. Your home page has the most juice. The link value will decrease as you go further from the home, and this is the fundamentals of how this works. It actually works this way internally and externally, and we're gonna show you how. So what we need is for the home page is obviously gonna link to the tier two pages, right. Those are usually in the menu. The tier two pages are usually in the menu bar of your site. But what you want is any time you wanna throw additional juice to a niche, a niche page, you simply put a footer up on your site and you throw value to these other pages. Now you're sending your home page juice down to these other niche pages. Is that kinda making sense? So the example of this is, if you look at the Linanjirsa footers, from our home page, what are we sending value to? Resources, favorite vendors, OC venues, LA venues, tutorials? We're trying to give juice to especially that Vendors and Venues pages. We're trying to give them lots of link juice, because any time somebody's searching a vendor or a venue, we want to be number one, number two, number three, up on that organic search. So we're sending juice from the home page over there. Same thing here. You drop into ".com/orangecounty", and at the bottom of this footer, we start giving juice to all of our tutorials, like all of our FAQs, wedding resources and advice. So are all of those links going to articles on your blog, or is it pages? They're fixed pages that have a home on the site. Okay. But they're also hitting the blog. Remember how we kinda talked about that? Mm-hmm. It's like you can, everything that you update should go to the blog, but then they should also have a permanent home that has a URL. So do you do two, like one post and one page, or is it just... I'm kinda confused about... So in WordPress, I believe there's an option, and maybe Chris can chime in here, in WordPress for example, when you write a new piece of content, you can give it a permanent link. Mm-hmm. Which it's your permanent link, right? So you give it the permanent link, and when you post it, you can choose to post it on the blog, and then it also has that permanent link. Mm-hmm. So it's already there. Then you simply need to, somewhere on your home page, or somewhere on your site, link to that place. Okay. Does that make sense? Yep. So ideally, your menu structure would allow them to get to any page, any resource that you have. Yes. I've always been trying to figure out what is something appropriate for a blog versus appropriate for your page? In terms of analyzing content. Think of it in permanence. It's the easiest way to think about it. If it has a permanent value, like a resource for doing make-up, a resource for newborn safety tips, a resource for how to prepare for your maternity shoot, what to know before going, those are things that should have a permanent link. Well I mean they all should have a permanent links, but those are things that are resources that should have a direct link from the home page. Blog posts are things of an impermanent nature. It's this recent shoot. This, I just photographed this bride and groom, or this maternity session. There's interest to see what's going on lately, but you're generally not going to refer back to it.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

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