How to Launch a Photography Business

Lesson 57/87 - Internal Linking Basics


How to Launch a Photography Business


Lesson Info

Internal Linking Basics

Internal Linking Basics. We're gonna talk about linking now. So everything up until this point was figuring out the category that we need to place our website in. The key words most appropriate for that category and how to write the content around that, right? Now this is the piece that all the search engines need to navigate through our work, and also to figure out what is the authority of this website. How good is this website? The first piece is Internal Linking Basics. This is the links on your site. So understanding how a search engine crawls, your page is gonna pass a value to another page. You can think of this as work of mouth. That's the easiest way to think about it. One page is giving word of mouth to another page. "Hey, check out this page. "It's good." Just like you might give word of mouth to hiring a friend who you know does great work. That's what an engine's gonna do. And it's gonna go follow that link, and it's gonna go to that next page, and it's gonna look at that p...

age. So we need our site. The home page is going to be the most linked. It's gonna have the most value, and what's gonna happen is, the home page, if that is the biggest presence and the biggest value, whatever the home page refers out to, gets the next biggest referral value. Right? Think about it as a cup of juice. Your home page has the most juice. One big glass of juice. If you have four subpages, and you link four subpages, you give all four of those an equal portion of juice. And then if they give eight subpages, their juice, they're giving one quarter to each of those subpages as they go down. Right? So you lose juice as you go down. Like similar to a referral. That's why it's easy to think about this as just simply a word of mouth referral. Your home page has the most juice. The link value will decrease as you go further from the home, and this is the fundamentals of how this works. It actually works this way internally and externally, and we're gonna show you how. So what we need is for the home page is obviously gonna link to the tier two pages, right. Those are usually in the menu. The tier two pages are usually in the menu bar of your site. But what you want is any time you wanna throw additional juice to a niche, a niche page, you simply put a footer up on your site and you throw value to these other pages. Now you're sending your home page juice down to these other niche pages. Is that kinda making sense? So the example of this is, if you look at the Linanjirsa footers, from our home page, what are we sending value to? Resources, favorite vendors, OC venues, LA venues, tutorials? We're trying to give juice to especially that Vendors and Venues pages. We're trying to give them lots of link juice, because any time somebody's searching a vendor or a venue, we want to be number one, number two, number three, up on that organic search. So we're sending juice from the home page over there. Same thing here. You drop into ".com/orangecounty", and at the bottom of this footer, we start giving juice to all of our tutorials, like all of our FAQs, wedding resources and advice. So are all of those links going to articles on your blog, or is it pages? They're fixed pages that have a home on the site. Okay. But they're also hitting the blog. Remember how we kinda talked about that? Mm-hmm. It's like you can, everything that you update should go to the blog, but then they should also have a permanent home that has a URL. So do you do two, like one post and one page, or is it just... I'm kinda confused about... So in WordPress, I believe there's an option, and maybe Chris can chime in here, in WordPress for example, when you write a new piece of content, you can give it a permanent link. Mm-hmm. Which it's your permanent link, right? So you give it the permanent link, and when you post it, you can choose to post it on the blog, and then it also has that permanent link. Mm-hmm. So it's already there. Then you simply need to, somewhere on your home page, or somewhere on your site, link to that place. Okay. Does that make sense? Yep. So ideally, your menu structure would allow them to get to any page, any resource that you have. Yes. I've always been trying to figure out what is something appropriate for a blog versus appropriate for your page? In terms of analyzing content. Think of it in permanence. It's the easiest way to think about it. If it has a permanent value, like a resource for doing make-up, a resource for newborn safety tips, a resource for how to prepare for your maternity shoot, what to know before going, those are things that should have a permanent link. Well I mean they all should have a permanent links, but those are things that are resources that should have a direct link from the home page. Blog posts are things of an impermanent nature. It's this recent shoot. This, I just photographed this bride and groom, or this maternity session. There's interest to see what's going on lately, but you're generally not going to refer back to it.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction 2Common Myths & Unknown Truths 3The Road Ahead 4Find Your Passion 5The Lin & Jirsa Journey 6Part-time, Full-time, Employed, Partners? 7Stop Wasting Time & Money 8Your 12 Week Roadmap 9Great Plans Still Fail 10Strategy Vs. Planning 11Mind Mapping 12Select a Focus 13Competitor Research 14S.W.O.T. Analysis 15Strategy & Long Term Goals 16Values, Vision & Mission 17Effectively Managing Your Time 18Artistic Development 19Create Your Plan 20What's Your Product 21Luxury vs Consumer Products & Experiences 22Quick Break for Econ 101 23Your Target Market & Brand Message 24What's in a Name 25Your Client 'Why' 26Crafting the Why Experience 27Document the Client Experience 28Business Administration Basics 29Book Keeping Management 30Create the Logo & Branding 31Portfolio Design 32Design Your Services & Packages 33Pricing Fears & Myths 34Three Pricing Methods 35Package Pricing Psychology & Design 36Psychology of Numbers 37Pricing Q&A 38Grass Roots Marketing 39The Empty Party 40Friends & Family Test Shoots 41Join Groups 42Second Shooting Etiquette 43The Listing & Classified Hustle 44Make Instagram Simple 45Your Automated Pinterest Plan 46Facebook Because You Must 47Giveaway & Styled Shoots 48Content Marketing & SEO 49The Monster: SEO 50Selecting Your Keywords 51Testing Your Keywords 52Grouping Main & Niche Goals 53Your Content Road Map 54Content Marketing Q&A 55Inspiration to Keep Working 56How to Craft Your Content 57Internal Linking Basics 58Back Link Building Basics 59Link Value Factos 60Measuring Link Value 61Link Building Strategy & Plan 62Link Building Plan: Vendors & Guest Writing 63Link Building Plan: Features, Directories, Comments 64Link Building: Shortcuts & One Simple Tool 65What is Sales? Show Me! 66Your First Massive Failure 67The Sales Process 68Your Second Massive Failure 69Understand Buyer Psychology 70Step 0: Building Rapport & Trust 71Step 1: Identify Need or Want 72Cognitive Dissonance 73Steps 2 & 3: Value Proposition & The Solution 74Step 4 : Close, Make the Ask 75Step 5: Follow Up & Resolve Concerns 76Family Photography Hot Seat 77Business Example Hot Seat 78Boudoir Photography Hot Seat 79The Best Sales Person 80Your Mindset, Vibrations & Frequency 81Always Positive, Always Affirming 82The Second Money & Dual Process 83Chumming the Price Waters 84Creating Want or Scarcity 85Timeless Advice on Being Likable 86Selling Over The Phone 87Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.