How to Launch a Photography Business


Lesson Info

Internal Linking Basics

Internal Linking Basics. We're gonna talk about linking now. So everything up until this point was figuring out the category that we need to place our website in. The key words most appropriate for that category and how to write the content around that, right? Now this is the piece that all the search engines need to navigate through our work, and also to figure out what is the authority of this website. How good is this website? The first piece is Internal Linking Basics. This is the links on your site. So understanding how a search engine crawls, your page is gonna pass a value to another page. You can think of this as work of mouth. That's the easiest way to think about it. One page is giving word of mouth to another page. "Hey, check out this page. "It's good." Just like you might give word of mouth to hiring a friend who you know does great work. That's what an engine's gonna do. And it's gonna go follow that link, and it's gonna go to that next page, and it's gonna look at that p...

age. So we need our site. The home page is going to be the most linked. It's gonna have the most value, and what's gonna happen is, the home page, if that is the biggest presence and the biggest value, whatever the home page refers out to, gets the next biggest referral value. Right? Think about it as a cup of juice. Your home page has the most juice. One big glass of juice. If you have four subpages, and you link four subpages, you give all four of those an equal portion of juice. And then if they give eight subpages, their juice, they're giving one quarter to each of those subpages as they go down. Right? So you lose juice as you go down. Like similar to a referral. That's why it's easy to think about this as just simply a word of mouth referral. Your home page has the most juice. The link value will decrease as you go further from the home, and this is the fundamentals of how this works. It actually works this way internally and externally, and we're gonna show you how. So what we need is for the home page is obviously gonna link to the tier two pages, right. Those are usually in the menu. The tier two pages are usually in the menu bar of your site. But what you want is any time you wanna throw additional juice to a niche, a niche page, you simply put a footer up on your site and you throw value to these other pages. Now you're sending your home page juice down to these other niche pages. Is that kinda making sense? So the example of this is, if you look at the Linanjirsa footers, from our home page, what are we sending value to? Resources, favorite vendors, OC venues, LA venues, tutorials? We're trying to give juice to especially that Vendors and Venues pages. We're trying to give them lots of link juice, because any time somebody's searching a vendor or a venue, we want to be number one, number two, number three, up on that organic search. So we're sending juice from the home page over there. Same thing here. You drop into ".com/orangecounty", and at the bottom of this footer, we start giving juice to all of our tutorials, like all of our FAQs, wedding resources and advice. So are all of those links going to articles on your blog, or is it pages? They're fixed pages that have a home on the site. Okay. But they're also hitting the blog. Remember how we kinda talked about that? Mm-hmm. It's like you can, everything that you update should go to the blog, but then they should also have a permanent home that has a URL. So do you do two, like one post and one page, or is it just... I'm kinda confused about... So in WordPress, I believe there's an option, and maybe Chris can chime in here, in WordPress for example, when you write a new piece of content, you can give it a permanent link. Mm-hmm. Which it's your permanent link, right? So you give it the permanent link, and when you post it, you can choose to post it on the blog, and then it also has that permanent link. Mm-hmm. So it's already there. Then you simply need to, somewhere on your home page, or somewhere on your site, link to that place. Okay. Does that make sense? Yep. So ideally, your menu structure would allow them to get to any page, any resource that you have. Yes. I've always been trying to figure out what is something appropriate for a blog versus appropriate for your page? In terms of analyzing content. Think of it in permanence. It's the easiest way to think about it. If it has a permanent value, like a resource for doing make-up, a resource for newborn safety tips, a resource for how to prepare for your maternity shoot, what to know before going, those are things that should have a permanent link. Well I mean they all should have a permanent links, but those are things that are resources that should have a direct link from the home page. Blog posts are things of an impermanent nature. It's this recent shoot. This, I just photographed this bride and groom, or this maternity session. There's interest to see what's going on lately, but you're generally not going to refer back to it.

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


Class Introduction
Common Myths & Unknown Truths
The Road Ahead
Find Your Passion
The Lin & Jirsa Journey
Part-time, Full-time, Employed, Partners?
Stop Wasting Time & Money
Your 12 Week Roadmap
Great Plans Still Fail
Strategy Vs. Planning
Mind Mapping
Select a Focus
Competitor Research
S.W.O.T. Analysis
Strategy & Long Term Goals
Values, Vision & Mission
Effectively Managing Your Time
Artistic Development
Create Your Plan
What's Your Product
Luxury vs Consumer Products & Experiences
Quick Break for Econ 101
Your Target Market & Brand Message
What's in a Name
Your Client 'Why'
Crafting the Why Experience
Document the Client Experience
Business Administration Basics
Book Keeping Management
Create the Logo & Branding
Portfolio Design
Design Your Services & Packages
Pricing Fears & Myths
Three Pricing Methods
Package Pricing Psychology & Design
Psychology of Numbers
Pricing Q&A
Grass Roots Marketing
The Empty Party
Friends & Family Test Shoots
Join Groups
Second Shooting Etiquette
The Listing & Classified Hustle
Make Instagram Simple
Your Automated Pinterest Plan
Facebook Because You Must
Giveaway & Styled Shoots
Content Marketing & SEO
The Monster: SEO
Selecting Your Keywords
Testing Your Keywords
Grouping Main & Niche Goals
Your Content Road Map
Content Marketing Q&A
Inspiration to Keep Working
How to Craft Your Content
Internal Linking Basics
Back Link Building Basics
Link Value Factos
Measuring Link Value
Link Building Strategy & Plan
Link Building Plan: Vendors & Guest Writing
Link Building Plan: Features, Directories, Comments
Link Building: Shortcuts & One Simple Tool
What is Sales? Show Me!
Your First Massive Failure
The Sales Process
Your Second Massive Failure
Understand Buyer Psychology
Step 0: Building Rapport & Trust
Step 1: Identify Need or Want
Cognitive Dissonance
Steps 2 & 3: Value Proposition & The Solution
Step 4 : Close, Make the Ask
Step 5: Follow Up & Resolve Concerns
Family Photography Hot Seat
Business Example Hot Seat
Boudoir Photography Hot Seat
The Best Sales Person
Your Mindset, Vibrations & Frequency
Always Positive, Always Affirming
The Second Money & Dual Process
Chumming the Price Waters
Creating Want or Scarcity
Timeless Advice on Being Likable
Selling Over The Phone
Forbidden Words in Sales


  • This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
  • Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
  • I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.