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How to Start a Photography Business

Lesson 64 of 87

Link Building: Shortcuts & One Simple Tool


How to Start a Photography Business

Lesson 64 of 87

Link Building: Shortcuts & One Simple Tool


Lesson Info

Link Building: Shortcuts & One Simple Tool

Shortcuts are bad. These are easy for search engines to detect. Just, do this for me. Let's all be humble for a second, and just say, Google you're smarter than I am. Because honestly there is nothing that any of us can do that can trick the search engine because hundreds of software engineers are literally pouring their time into the search engines to specifically make it so we can't gain the system. So just stop, anytime somebody gives you an offer to buy links, stop, anytime somebody sends you an email to do link exchanges I know if you have a website for more than six months you will have gotten those emails. Stop don't do it, don't build at unnatural speeds, that's why we tell you don't go and dump 200 hours into SEO, Google's going to go hey he or she is just dumping time into SEO to try and get ranked, slap. I like that, slap, anybody want to step, nah I'm just kidding. Don't link to bad sites, don't link to or from. So this is called a bad link neighborhood. Isn't it funny that...

there's an SEO term for that? Avoid bad link neighborhoods. And by the way these are easy to detect oh man it's so difficult to repair, it takes years to repair these kind of damages and you can simply avoid them by just don't participate. Okay we know this, I repeated that, just remember that this is your reputation. Even if a friend asks you for a link, unless you know who that person is and you can, like if it's online in a photography community that's not good enough you need to know them in person. Okay here's a simple tool for link building strategies. Backlink watch and rank signals, what you're going to do is enter the URL and you're going to watch the awesome, and you're going to make a list of links to target. So if you put in it's going to serve you up an entire report of the backlinks going into our site. I like rank signal's a little bit better. Okay from look at this, a flare for the dramatic, techniques for using off camera flash to create. If you click that, that'll take you back to the article that we wrote about that whole creating the sun thing. So you could literally do competitive researching you could see what kind of articles that you can create, what stuff did they do that ended up getting featured or published or linked back to them. And then you get ideas of what you can do. That kind of, you got that devious look in your eyes (mumbles) what are you thinking about. I was just looking at the Christina El Moussa bikini pics under that for me online. This guy this is the funny thing about, let me tell you about networking and unpaid shoots. When I was trying to break into the fitness side of photography which now we're into, but when I was trying to get into it, at my local gym I targeted the trainers that I knew. I said hey Quinton let me take a photograph of you, this was from that test shoot. I didn't happen to know but Quinton was Tarek El Moussa's trainer, so then Quinton goes hey Tarek wants to do a fitness photo shoot. I'm like who's Tarek. And he's like he's Tarek and Christina, I'm like I don't watch TV dude. Yeah what the flop everybody knows it, apparently everybody but me knows it. So I was like oh I looked him up and like oh yeah that'd be fantastic let's go do the shoot, so I meet Tarek and we do a fitness shoot. Then that fitness shoot gets featured in probably three to 400 different publications. Okay that was unpaid as well. And I asked Chris, now here's the funny thing this is the really funny thing. Tarek did the photo shoot and I said Tarek at least I want to be able to use the images for my purposes and we're going to film behind the scenes so if I want to use it for education I can. And he's like cool that's fine, so he signed a model release then his lawyer called me the following day freaking out and his lawyer's like Tarek had no right to actually sign that document because he's in contract with the network you cannot use those images and he started threatening me. And I was like look let's just be real for one second, if I wanted to I can go out and sell these photographs for probably $500,000 right now I'm not shady and I'm not that person and you don't need to threaten me, if you don't want me to use the images fine, I won't use the images, you tell me when I should use them. And then he flipped his tune he's like oh whoa that's very different. And he goes what would you like, and I go nothing if Tarek uses the photographs then give me a linkback, I know how the industry works, the industry works this way as soon as you tell E-Online or any of these publications that they got to pay to use your image they're not going to pay unless it's an a-list celebrity that they're going to give the scoop on and then they're going to pay money for that kind of stuff. So could I try and blackmail somebody, yes. Why would I want to do that? Like think just back to your whole vision statement of being a good person and being client obsessed and loving the people that you work with. I told him that and then he flipped his switch he's like well what do you guys want. Well if it goes anywhere I'd love to just get a linkback to the site, we can do that cool. So then they put it out online and there's no cost to re-use the photos but every photograph has our watermark on it, a copyright on it and we get a linkback every time it gets used and it gets published four to times in every single publication you could possibly imagine. We need to understand as photographers there is no get rich. We all have this in our minds of that one job that we're going to get rich from that doesn't exist, build your business the right way, build it ethically, do the right things and these things happen and it happened from a networking opportunity from two unpaid shoots and Chris told me this is one of the most effective things we've done for SEO. He's like this is, we literally got 400 backlinks from four hours of time, this is where we can think more effectively and reverse the mentality of like unpaid is bad no unpaid without direction without any purpose is bad, but we can put it to really great use for our business. So we can use that to trace the competitors' footprints and we can create a plan. The big thing here is to understand you're not competing with us, you're competing with the 99% of photographers out there who don't even have ten backlinks. Does that part make sense? And that's easy to do and once you've done that, you'll be front page in a couple years for organic for main search results and your niches will pop to the top within months. Yes questions. It sounds like a huge portion of your business, your leads and that come from the website. Hmm mhm. And so that's a critical element then, website? No, critical, no, you could delete all of our SEO and we could still keep doing business 'cause we created a four prong marketing approach and actually we have even more marketing approaches now. So I don't want you to rely on any one of these means. SEO accounts for probably 30% of our revenue. Would it hurt if you cut it, sure. Could we keep doing business without it, absolutely. Because we based our model off of SEO, social media properly used, word of mouth, coordinators, vendors, venues, so you subtract any one of these things and we can still keep operating doing business. And that's why I'm so against the magic bullets out there. I am the anti magic bullet guy. Okay you write a book on how I have to have Instagram, I'm going to write a book on how I don't need your book. (audience laughs) Because Instagram's important and it's one facet to an overall marketing strategy and if you base your entire business off of it, then as soon as they switch their game up you are hosed. Cool? I don't want anybody to do that here I want you guys to build your business off of ethical means of creating marketing channels that actually work and having multiple. Questions? I do have a question, when you were showing us your one article on SLR Lounge got picked up, by like 400 or many different site. The Tarek one did, the one article probably did like 40 50 or so. Okay 40 50, so the question is is that the exact same content that's being picked up by all of those sites or you were saying to send articles to lots of places, can it be the same content or do you have to tweak it. Educational sites features publications, all of us are smart enough to know that when you rehash somebody else's content you rewrite, so we rewrite it into different words but that's not your job. Your job is to send it to them and say would you like to pick this up, if they pick it up they pick up the article and they use some of the images and they maybe link a video or something like that but they rewrite in their own words so that it's not going to be dinged. So yeah they're all smart enough to do that already. You just got to point them. So then how much unpaid work do you do? Meaning at what point would you start to charge? 'Cause it sounds like you're just giving away the work on a continuum and trying to build that strong portfolio I guess I'm just having trouble with the celebrity, the E-Online there was no compensation in it, other than the credit linkback. So I just kind of get confused on how much do I need to give away. This is a fantastic question, I love this question I want you to actually answer it yourself, based on everything that we've talked about here, when do you feel like I'm the person that's going to start charging for my work? That's a hard question. Okay so do you think I would always charge for wedding work right now? Yes. Why? Because it's revenue revenue coming in. It's my bread and butter right. I do it and I do it well and I know the results that I'm going to give and I know the experience I'm going to give and I know all of those things. But when you put me next to the (mumbles) he's a fitness photographer that's been published on more covers than any other fitness photographer. I take pretty pictures, he gets you published and he gets you online and he gets you all of these different things that come along with his service and stuff like that. And I'm in a place where I'm trying to build into this new industry of do I want to do commercial fitness work. I'm not at a place where I've established myself, I'm not in a place where I have said I know the product that I'm delivering I'm still testing, to figure out like Tarek's photo shoot, there is no strings attached, I could screw up every single shot, wouldn't matter. But if Tarek's agency paid me $20,000 to go and do the shoot, now it's no longer a test shoot, it is a paid client commission and I better deliver. I'm not foolish enough to take those on when I just want to play and I just want to play and how often do I play, I gave you the example of Joel O'Brien's how often does he play, 30 years into this business how often does he play once a week. So that should give you a good rule of thumb, once a week you should be playing, test shoots and guess what if you do that playing effectively, just like Joel O'Brien just like me, just like Mike Kelly, these test shoots, this playing changes your business. For Mike Kelly, do you all remember Mike Kelly took a picture of airplanes flying over his head with the camera on a tripod and then he went and photoshopped it into one composite image at LAX. Why because Mike loves to play and he loves photography and he loves aircraft, he just put them all together. Then this one image from a single day's of flights goes incredibly viral, it's published everywhere. Then Mike puts out a series on how it was created and that's published everywhere and then airlines and airports from other countries say, Mike we want you to create that for our airport, can you do it from this vantage point can you do this. And then the commissioning. He spent the last three years of his life doing this from playing. Now you need to play a lot you should be playing once a week but you got to get out there and do it and this is where it's one of those things, it doesn't have to be a large investment of your time, play for an hour or two. Go out for a couple of hours but that's also going to be part of keeping your passion alive for what you're doing because in those moments I'm not worried about what Tarek's agency needs I'm not worried about what the magazines want I'm just thinking of I want to create a really cool photo. Do you know how they used that photo by the way? It was Tarek's revenge body. And I was like what is revenge body, and then I looked that up and I'm like my images are being used as Tarek's revenge body. (audience laughs) But it's fine, you let people say what they want to say use it how they want to use it it's fine. But that's the point is if you are in an area where you're established where you have a product offering that you know is great and you know the consistency of what you deliver, it's been pegged out don't ever do that for free it doesn't make sense. Okay but when you're venturing into new areas and you should always be trying new things, 'cause it's going to make you better on what you do on whatever your specialty is.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.


  • Start a photography business
  • Develop the ideal business structure and business plan
  • Research competitors and the market in your area
  • Build a short-term and long-term strategy
  • Create a marketing plan and marketing materials on a budget
  • Confidently conduct an in-person or phone sales session
  • Manage small business tasks from accounting to strategy


Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.


  • Photographers ready to launch a business
  • New professional photographers looking to grow a young business
  • Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography


Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.


  1. Class Introduction

    Go from nothing to a booked client or grow a young photography business -- that's what students should expect from this course. Learn what's ahead in the course in this introductory lesson.

  2. Common Myths & Unknown Truths

    Bust the myths and set appropriate expectations for running a photography business. In this lesson, Pye shatters some myths, then lets photographers know what to expect before launching a business.

  3. The Road Ahead

    There are easier ways to make a living, Pye says, and the expectation that photography is easy money is setting yourself up for failure. Find out what the average studio spends on costs and start calculating rough numbers using an easy spreadsheet included in the class workbook.

  4. Find Your Passion

    The reality of working as a photographer, Pye says, is that 10 percent of your time will be spent taking pictures -- and 90 percent will be running the business. Pye redefines the passion that you need for business.

  5. The Lin & Jirsa Journey

    Go behind the scenes of Lin & Jirsa Photography and learn the story for how Pye's business launched.

  6. Part-time, Full-time, Employed, Partners?

    Walk through the different options for running a photography business. Learn the pros and cons of working as a photographer part-time or full time. Dive into options for working with a partner.

  7. Stop Wasting Time & Money

    Can your clients really tell the difference between an f/1.2 and an f/2.8 lens? Between a good camera and a high-end camera? No -- which means you shouldn't be wasting money on gear that you think that you need. Instead, re-focus on what clients easily notice.

  8. Your 12 Week Roadmap

    Getting a photography business off the ground can be done in as little as 12 weeks. In this lesson, Pye shares the roadmap for a 12-week launch, using the included class workbook to build your plan of attack.

  9. Great Plans Still Fail

    Strategies won't protect you from failing, but those failures can still take you somewhere. And you're not alone -- in this lesson, Pye shares some of his past failures.

  10. Strategy Vs. Planning

    Don't make the mistake of jumping right into business without first planning. Slow down, Pye suggests, and develop both a strategy and a plan.

  11. Mind Mapping

    Jump into step one for strategy and planning with mind mapping. Use this technique to brainstorm and build ideas using nothing but a sketchpad and a few minutes of time.

  12. Select a Focus

    Develop a focus to make the task of launching a business less monumental -- and launch a business that's better poised to compete. In this lesson, learn the importance of developing a focus then narrow down the focus of your business.

  13. Competitor Research

    What are your competitors doing? Professional photographers shouldn't burn up all their time comparing businesses, but researching competitors is an important part of the process. Learn who's really your competitor, develop a research strategy, and understand what to look for.

  14. S.W.O.T. Analysis

    Analyze your business environment by looking at your strengths, weaknesses, opportunities, and threats -- or S.W.O.T. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch.

  15. Strategy & Long Term Goals

    Where do you see yourself in three years? Build a long term strategy by looking at your ideal work-life balance and lifestyle.

  16. Values, Vision & Mission

    Developing your business values, vision, and mission creates a foundation that helps your strategy and goals fall into place. Whether you work alone or with a team, pinpoint your values, vision, and mission.

  17. Effectively Managing Your Time

    Business owners that work from home often fall into the trap of neglecting to set a schedule. Learn how to effectively manage your time as a business owner when you don't have a time clock to punch, from setting hours and goals to tools to help you track your time.

  18. Artistic Development

    Part of the 12-week business launch is education and developing your skills as an artist. Learn tricks to catching up and developing skills as an artist.

  19. Create Your Plan

    In this lesson, develop a plan to ensure the fundamentals of photography are in place before your first shoot. Craft a plan for improving your technique, no matter what genre you plan to shoot in.

  20. What's Your Product

    In this lesson, define what your product is as a photographer. As a photographer, your product is a combination of you, your photographs, your experience, your website, and more.

  21. Luxury vs Consumer Products & Experiences

    What's the difference between luxury and consumer, besides just price? In this lesson, Pye walks through the different qualities that tend to be associated with luxury brands compared to consumer goods -- and how that relates to photography.

  22. Quick Break for Econ 101

    Economics play a big role in business. Dig into a few economics basics and how those concepts apply to the photography business.

  23. Your Target Market & Brand Message

    Identifying your target market and brand message is essential to building your business. Dive into the topic with an example using Pye's own photography business.

  24. What's in a Name

    Choosing the name of the business is a tough decision. Weigh the pros and cons of using your name for your business or coming up with a unique business name.

  25. Your Client 'Why'

    Craft a simple statement that builds the experience, or the why that you want for your clients. Learn what that "why" is in this lesson.

  26. Crafting the Why Experience

    Clients choose photographers for the experience. Identifying that why experience, then building that experience is an essential part of growing your photography business. Learn how in this lesson.

  27. Document the Client Experience

    Writing down the client experience helps ensure every client gets the same careful attention to that client experience. Work to document your client experience in this lesson.

  28. Business Administration Basics

    Work through the basic business tasks you'll need to tackle, from gear to business management software. Tackle registering your business name (including checking for an available domain name) and opening a business bank account. Learn why an LLC is often best for protecting personal assets, and the different types, such as a sole proprietor.

  29. Book Keeping Management

    How often should you look at financial statements? How should you keep track of what you are making? Tackle the bookkeeping best practices for your business.

  30. Create the Logo & Branding

    Build a logo that represents your business. Learn the qualities of the ideal logo. Then, jump into additional branding materials.

  31. Portfolio Design

    Learn how to show off your work in a portfolio. In this lesson, Pye shares why less is more, how to choose the images in your portfolio, and more.

  32. Design Your Services & Packages

    Design a pricing structure that suits your business and your goals. Learn what to do -- and what not to do -- when building your photography packages. Stop upselling and create a package that you -- and your clients -- will love from the start.

  33. Pricing Fears & Myths

    Continue building that pricing structure by dispelling the fears and myths surrounding pricing your work. Stomp out pricing fears in this lesson.

  34. Three Pricing Methods

    There's no right way to price -- in this lesson, Pye shares three different methods for pricing your work. Adapt these pricing frameworks for your own business.

  35. Package Pricing Psychology & Design

    Setting a "price anchor" helps your mid-way price point feel less expensive. Learn similar pricing psychology tips in this lesson, along with all how to name and develop your package prices.

  36. Psychology of Numbers

    Presentation matters -- even the font of your price can play a role in how potential clients view your prices. Learn best practices for presenting your prices.

  37. Pricing Q&A

    Expand on your pricing know-how as students like you ask questions during the live class.

  38. Grass Roots Marketing

    How do you create a marketing plan when you have no marketing budget? Build a plan to market your business on a budget, including network marketing and social media. Then, adapt your marketing plan as your business grows.

  39. The Empty Party

    Continue developing your grassroots marketing strategy and learn how to get people talking about your business. Use SEO, social media and word of mouth networking to grow your business.

  40. Friends & Family Test Shoots

    Taking test shots with a purpose both helps you practice your skills and expand your marketing efforts. Learn about brand ambassadors and organizing test shoots.

  41. Join Groups

    Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

  42. Second Shooting Etiquette

    Working as a second shooter is a great way to get your feet wet. Create more opportunities from second shooting by treating the task with proper etiquette.

  43. The Listing & Classified Hustle

    Directory listings and online classifieds are a simple, inexpensive way to get your name out there when you are getting started. Master some best practices for using online classifieds and similar options.

  44. Make Instagram Simple

    Continue working on social media marketing with tactics for using Instagram for your photography business. In this lesson, Pye shares the basics of using Instagram to find potential new clients.

  45. Your Automated Pinterest Plan

    Most brides use Pinterest more than any other platform to engage with vendors -- and the platform is important to other genres like family photography and newborn portraits too. Tackle Pinterest and learn to make your clients work for you by adding a simple plug-in to your site.

  46. Facebook Because You Must

    Pye cautions against relying on Facebook -- or any single source -- to build your business. But, Facebook is still an important part of your social media marketing. Learn Facebook marketing best practices.

  47. Giveaway & Styled Shoots

    Once you've built a quality portfolio, giveaways and stylized shoots can help boost your business. Learn why giveaways and stylized shoots are so important and how to make the most of them.

  48. Content Marketing & SEO

    Longterm, content marketing and search engine optimization is an important part of sustaining your business. Learn what content marketing and SEO is and how it plays a role in photography companies.

  49. The Monster: SEO

    SEO feels like a daunting task for photographers -- but in reality, it's just something that's simple once you learn how to do it. Master the keyword by understanding what keywords are.

  50. Selecting Your Keywords

    Now that you understand what a keyword is, how do you use them? Which one do you choose? Learn how to choose the keywords that will work best for your business in this lesson.

  51. Testing Your Keywords

    Just how viable is that keyword idea? In this lesson, learn how to determine if a keyword is good or not --and gain new ideas -- using the free Google Keyword Planner tool as well as options like Moz and SEM Rush.

  52. Grouping Main & Niche Goals

    Armed with your keyword ideas, determine what options should be your main focus and what should be a niche. Determine the main search goal, then build smaller niche goals for creating a searchable website.

  53. Your Content Road Map

    Build a strategy from those keywords and start building website content to bring potential clients in through search. Learn where to plug in those search terms and how to organize your web content using keywords.

  54. Content Marketing Q&A

    Gain additional insight into building your website content through questions from students during the live session, from how long web content should be to blogging tips.

  55. Inspiration to Keep Working

    Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

  56. How to Craft Your Content

    Once you have your focus and keywords, it's time to start building your website content. Learn how to write better website content, where to place those keywords, and best practices for building content that will get noticed by Google.

  57. Internal Linking Basics

    Links play a role in how Google sees your website -- so how should you structure your website? In this lesson, learn tricks to building the links on your page.

  58. Back Link Building Basics

    What about links that originate off your website? Backlink building helps boost your website in the search results by building authority. Learn the basics for building authority by getting links on other websites.

  59. Link Value Factos

    All backlinks are not created equal -- so what determines a good link value? Master the basics of determining how to use backlinks to build the most value.

  60. Measuring Link Value

    Dispel misconceptions on link building and see how search engines value links differently.

  61. Link Building Strategy & Plan

    Develop backlinks to your website by building a strategy. Learn tricks like writing guest blogs as well as how often to work on backlinking.

  62. Link Building Plan: Vendors & Guest Writing

    Vendor websites are great places to build links -- and it's as simple as sharing photos with the vendors used on your shoots.

  63. Link Building Plan: Features, Directories, Comments

    Expand link building opportunities with features inside publications, as well as directories and comments. Learn how to target a specific publication.

  64. Link Building: Shortcuts & One Simple Tool

    Avoid shortcuts like buying links and unnatural link exchanges. Then, learn how to use the tool Backlinkwatch.

  65. What is Sales? Show Me!

    Sales is a life skill, no matter what industry you are in. Gain insight into the sales process as Pye roleplays sales sessions with students.

  66. Your First Massive Failure

    As Pye says, you can't sell to people that aren't in your target market. In this lesson, Pye discusses failure and how to qualify and differentiate your work.

  67. The Sales Process

    Walk through the process of selling your work in a simple four-step process. Learn tactics for selling your work.

  68. Your Second Massive Failure

    Avoid pitfalls to the selling process by tackling the most common mistakes, like sharing the price too soon.

  69. Understand Buyer Psychology

    What's going through that potential client's mind when considering your work? Build your sales process by understanding the psychology of sales.

  70. Step 0: Building Rapport & Trust

    Sales start with a relationship. Establish that trust by starting a conversation with the client -- and not about photography.

  71. Step 1: Identify Need or Want

    By identifying the client's wishes early in the process, you can create the best pitch tailored to that individual. In this lesson, Pye shares the system he uses to get to know what a client is looking for.

  72. Cognitive Dissonance

    Cognitive dissonance in sales comes in when weighing the price against the quality of the product. Walkthrough how cognitive dissonance plays a role in the sales process.

  73. Steps 2 & 3: Value Proposition & The Solution

    Based on the conversation leading up to this moment in the sales process, it's time to present your package that best fits their needs. Learn how to create a value proposition and present a solution.

  74. Step 4 : Close, Make the Ask

    Most new photographers find the task of presenting the price and getting the actual booking daunting. Learn how to be bold and get that client in step four of the sales process.

  75. Step 5: Follow Up & Resolve Concerns

    Build your follow-up process to avoid losing those leads. Here, Pye shares his process for following up after a client conversation.

  76. Family Photography Hot Seat

    While sales is similar across genres, the process can vary slightly based on the type of photography. In the series of hot seat sessions, watch students improvise client meetings.

  77. Business Example Hot Seat

    Next on the hot seat, sit in on a business sales session. Build a list of dos and don'ts with a sales simulation focused on commercial photography.

  78. Boudoir Photography Hot Seat

    Sit in on a simulated sales session with a boudoir photographer. Learn ways to improve when meeting with a client and build your people skills.

  79. The Best Sales Person

    Fine-tune what you've learned about sales so far with tips to become a better salesperson and improve your charisma as you meet with clients.

  80. Your Mindset, Vibrations & Frequency

    Continue refining your sales skills by adjusting your mindset on sales.

  81. Always Positive, Always Affirming

    As you meet with clients, Pye suggests always staying positive and affirming. Learn how to integrate positivity through body language and more.

  82. The Second Money & Dual Process

    Booking a client a second time is easier than the first. In this lesson, Pye walks through how to book the first sale or the minimum package while allowing the client to upgrade later.

  83. Chumming the Price Waters

    What happens when a client pushes for the price first? Pye walks through "chumming the price waters" and getting potential clients to see your value first.

  84. Creating Want or Scarcity

    Looking at both right now and in the first five years of your business, Pye digs into techniques for creating a want for your work.

  85. Timeless Advice on Being Likable

    How do photographers get clients to like not just their work, but themselves as a person? In this lesson, Pye shares tips on building charisma and starting a relationship with clients.

  86. Selling Over The Phone

    Many sales start with a phone call. Learn how to start a relationship on the phone and other tricks for working with sales when you're not in an in-person meeting.

  87. Forbidden Words in Sales

    Word choice matters in sales. In the final lesson of the course, learn what words to avoid and what to use instead.


Armstrong Su

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!