Join Groups


How to Launch a Photography Business


Lesson Info

Join Groups

We're gonna join groups, but check this out. Our online group objectives is not clients. Our online group objectives is education and networking. I want you to pick a couple groups. You're looking for education, you're looking for critique, you're looking to start that team of people around you that are going to support you when you need something, and you will need something in the course of your business, you'll need a lot of things. You want to look for opportunities to assist, you want to look for opportunities to second shoot, you want to look for opportunities to lead shoot down the road when you're more established. But lead shooting for another studio is a great opportunity. Here's a couple places to start. We have the SLR Lounge Photography Community on Facebook. Our educational focus is wedding and portrait. Great place, we keep it very positive, very uplifting. We kick out anybody that just is dumb and bashes people, it's not needed. Fstoppers, started by Lee and Patrick, fa...

ntastic place. Great place for critical reviews. This is a site where their focus is general commercial, very kind of high-end work. Great for a very critical review of something that you are posting online, great for education as well. Then there's Facebook Wedding Photographers. Another general group focused on wedding and portrait, there's tons of these. Just go online, type in newborn. Go online, go into Facebook, type in maternity. Just understand what we're seeking in these places. All of your involvement in those places has nothing to do with clients. It has to do with personal growth, it has to do with developing your team. So another few, great places to network if you are a wedding photographer: Southern California Leads and Second Shooters, General: Second Shooters group, Local: Second Shooters UK. These are all different groups that I just went online and typed second shooter, and you find tons of groups where you can get opportunities to go out and second shoot. Do you think you could find tons of opportunities to assist people, or to do any of these things in any of these genres? It's very simple, very easy to go and find people around you that are willing to give you some experience. Even if it's just to see if you like something. That's such a better way of getting into an industry. To see if you like it first and then to jump into it, right? Versus just diving head-first into something. That was the example of the Second Shooters. You can see how many, how large these groups are. There's one that had like 11,000 members or something. I think that was the... I don't remember which one it was. We have a directory coming soon on It's just a note there, check back on it. We're working on something really fun over this year. A way for photographers to connect with each other, work with each other, because it's a big need right now. So, we'll take a look at that later. Avoid overload. I want you guys to choose one or two of these groups, you can join many. Join as many as you want, that's fine, but pick one or two to actually engage in. Otherwise you're going to be checking your phone all day long, or on your computer all day long. And I want you to pick one from each category. So one from a networking side, and one from an educational side because you will need both and they are different. Remember the Facebook and social productivity rules that we discussed in earlier segments? What were those rules? Anybody? You're going to earn some gold stars right now. Julie wants gold stars! You get gold stars! You get gold stars! It was to time yourself, like set time when you're going on Facebook or Pinterest, and then add your pomodoro basically to let you know when you're done. Yes, time yourself. So time it, go back to the four-prong approach, make sure that you fit in that area of how much time you're spending in these areas.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction 2Common Myths & Unknown Truths 3The Road Ahead 4Find Your Passion 5The Lin & Jirsa Journey 6Part-time, Full-time, Employed, Partners? 7Stop Wasting Time & Money 8Your 12 Week Roadmap 9Great Plans Still Fail 10Strategy Vs. Planning 11Mind Mapping 12Select a Focus 13Competitor Research 14S.W.O.T. Analysis 15Strategy & Long Term Goals 16Values, Vision & Mission 17Effectively Managing Your Time 18Artistic Development 19Create Your Plan 20What's Your Product 21Luxury vs Consumer Products & Experiences 22Quick Break for Econ 101 23Your Target Market & Brand Message 24What's in a Name 25Your Client 'Why' 26Crafting the Why Experience 27Document the Client Experience 28Business Administration Basics 29Book Keeping Management 30Create the Logo & Branding 31Portfolio Design 32Design Your Services & Packages 33Pricing Fears & Myths 34Three Pricing Methods 35Package Pricing Psychology & Design 36Psychology of Numbers 37Pricing Q&A 38Grass Roots Marketing 39The Empty Party 40Friends & Family Test Shoots 41Join Groups 42Second Shooting Etiquette 43The Listing & Classified Hustle 44Make Instagram Simple 45Your Automated Pinterest Plan 46Facebook Because You Must 47Giveaway & Styled Shoots 48Content Marketing & SEO 49The Monster: SEO 50Selecting Your Keywords 51Testing Your Keywords 52Grouping Main & Niche Goals 53Your Content Road Map 54Content Marketing Q&A 55Inspiration to Keep Working 56How to Craft Your Content 57Internal Linking Basics 58Back Link Building Basics 59Link Value Factos 60Measuring Link Value 61Link Building Strategy & Plan 62Link Building Plan: Vendors & Guest Writing 63Link Building Plan: Features, Directories, Comments 64Link Building: Shortcuts & One Simple Tool 65What is Sales? Show Me! 66Your First Massive Failure 67The Sales Process 68Your Second Massive Failure 69Understand Buyer Psychology 70Step 0: Building Rapport & Trust 71Step 1: Identify Need or Want 72Cognitive Dissonance 73Steps 2 & 3: Value Proposition & The Solution 74Step 4 : Close, Make the Ask 75Step 5: Follow Up & Resolve Concerns 76Family Photography Hot Seat 77Business Example Hot Seat 78Boudoir Photography Hot Seat 79The Best Sales Person 80Your Mindset, Vibrations & Frequency 81Always Positive, Always Affirming 82The Second Money & Dual Process 83Chumming the Price Waters 84Creating Want or Scarcity 85Timeless Advice on Being Likable 86Selling Over The Phone 87Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.