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Lesson 41 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

41. Join Groups

Joining online groups helps build a team of support, a resource for critiques and more. Learn how to make the most of online groups in this lesson.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Join Groups

We're gonna join groups, but check this out. Our online group objectives is not clients. Our online group objectives is education and networking. I want you to pick a couple groups. You're looking for education, you're looking for critique, you're looking to start that team of people around you that are going to support you when you need something, and you will need something in the course of your business, you'll need a lot of things. You want to look for opportunities to assist, you want to look for opportunities to second shoot, you want to look for opportunities to lead shoot down the road when you're more established. But lead shooting for another studio is a great opportunity. Here's a couple places to start. We have the SLR Lounge Photography Community on Facebook. Our educational focus is wedding and portrait. Great place, we keep it very positive, very uplifting. We kick out anybody that just is dumb and bashes people, it's not needed. Fstoppers, started by Lee and Patrick, fa...

ntastic place. Great place for critical reviews. This is a site where their focus is general commercial, very kind of high-end work. Great for a very critical review of something that you are posting online, great for education as well. Then there's Facebook Wedding Photographers. Another general group focused on wedding and portrait, there's tons of these. Just go online, type in newborn. Go online, go into Facebook, type in maternity. Just understand what we're seeking in these places. All of your involvement in those places has nothing to do with clients. It has to do with personal growth, it has to do with developing your team. So another few, great places to network if you are a wedding photographer: Southern California Leads and Second Shooters, General: Second Shooters group, Local: Second Shooters UK. These are all different groups that I just went online and typed second shooter, and you find tons of groups where you can get opportunities to go out and second shoot. Do you think you could find tons of opportunities to assist people, or to do any of these things in any of these genres? It's very simple, very easy to go and find people around you that are willing to give you some experience. Even if it's just to see if you like something. That's such a better way of getting into an industry. To see if you like it first and then to jump into it, right? Versus just diving head-first into something. That was the example of the Second Shooters. You can see how many, how large these groups are. There's one that had like 11,000 members or something. I think that was the... I don't remember which one it was. We have a directory coming soon on slrlounge.com/directory. It's just a note there, check back on it. We're working on something really fun over this year. A way for photographers to connect with each other, work with each other, because it's a big need right now. So, we'll take a look at that later. Avoid overload. I want you guys to choose one or two of these groups, you can join many. Join as many as you want, that's fine, but pick one or two to actually engage in. Otherwise you're going to be checking your phone all day long, or on your computer all day long. And I want you to pick one from each category. So one from a networking side, and one from an educational side because you will need both and they are different. Remember the Facebook and social productivity rules that we discussed in earlier segments? What were those rules? Anybody? You're going to earn some gold stars right now. Julie wants gold stars! You get gold stars! You get gold stars! It was to time yourself, like set time when you're going on Facebook or Pinterest, and then add your pomodoro basically to let you know when you're done. Yes, time yourself. So time it, go back to the four-prong approach, make sure that you fit in that area of how much time you're spending in these areas.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

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