How to Launch a Photography Business


Lesson Info

Join Groups

We're gonna join groups, but check this out. Our online group objectives is not clients. Our online group objectives is education and networking. I want you to pick a couple groups. You're looking for education, you're looking for critique, you're looking to start that team of people around you that are going to support you when you need something, and you will need something in the course of your business, you'll need a lot of things. You want to look for opportunities to assist, you want to look for opportunities to second shoot, you want to look for opportunities to lead shoot down the road when you're more established. But lead shooting for another studio is a great opportunity. Here's a couple places to start. We have the SLR Lounge Photography Community on Facebook. Our educational focus is wedding and portrait. Great place, we keep it very positive, very uplifting. We kick out anybody that just is dumb and bashes people, it's not needed. Fstoppers, started by Lee and Patrick, fa...

ntastic place. Great place for critical reviews. This is a site where their focus is general commercial, very kind of high-end work. Great for a very critical review of something that you are posting online, great for education as well. Then there's Facebook Wedding Photographers. Another general group focused on wedding and portrait, there's tons of these. Just go online, type in newborn. Go online, go into Facebook, type in maternity. Just understand what we're seeking in these places. All of your involvement in those places has nothing to do with clients. It has to do with personal growth, it has to do with developing your team. So another few, great places to network if you are a wedding photographer: Southern California Leads and Second Shooters, General: Second Shooters group, Local: Second Shooters UK. These are all different groups that I just went online and typed second shooter, and you find tons of groups where you can get opportunities to go out and second shoot. Do you think you could find tons of opportunities to assist people, or to do any of these things in any of these genres? It's very simple, very easy to go and find people around you that are willing to give you some experience. Even if it's just to see if you like something. That's such a better way of getting into an industry. To see if you like it first and then to jump into it, right? Versus just diving head-first into something. That was the example of the Second Shooters. You can see how many, how large these groups are. There's one that had like 11,000 members or something. I think that was the... I don't remember which one it was. We have a directory coming soon on It's just a note there, check back on it. We're working on something really fun over this year. A way for photographers to connect with each other, work with each other, because it's a big need right now. So, we'll take a look at that later. Avoid overload. I want you guys to choose one or two of these groups, you can join many. Join as many as you want, that's fine, but pick one or two to actually engage in. Otherwise you're going to be checking your phone all day long, or on your computer all day long. And I want you to pick one from each category. So one from a networking side, and one from an educational side because you will need both and they are different. Remember the Facebook and social productivity rules that we discussed in earlier segments? What were those rules? Anybody? You're going to earn some gold stars right now. Julie wants gold stars! You get gold stars! You get gold stars! It was to time yourself, like set time when you're going on Facebook or Pinterest, and then add your pomodoro basically to let you know when you're done. Yes, time yourself. So time it, go back to the four-prong approach, make sure that you fit in that area of how much time you're spending in these areas.

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


Class Introduction
Common Myths & Unknown Truths
The Road Ahead
Find Your Passion
The Lin & Jirsa Journey
Part-time, Full-time, Employed, Partners?
Stop Wasting Time & Money
Your 12 Week Roadmap
Great Plans Still Fail
Strategy Vs. Planning
Mind Mapping
Select a Focus
Competitor Research
S.W.O.T. Analysis
Strategy & Long Term Goals
Values, Vision & Mission
Effectively Managing Your Time
Artistic Development
Create Your Plan
What's Your Product
Luxury vs Consumer Products & Experiences
Quick Break for Econ 101
Your Target Market & Brand Message
What's in a Name
Your Client 'Why'
Crafting the Why Experience
Document the Client Experience
Business Administration Basics
Book Keeping Management
Create the Logo & Branding
Portfolio Design
Design Your Services & Packages
Pricing Fears & Myths
Three Pricing Methods
Package Pricing Psychology & Design
Psychology of Numbers
Pricing Q&A
Grass Roots Marketing
The Empty Party
Friends & Family Test Shoots
Join Groups
Second Shooting Etiquette
The Listing & Classified Hustle
Make Instagram Simple
Your Automated Pinterest Plan
Facebook Because You Must
Giveaway & Styled Shoots
Content Marketing & SEO
The Monster: SEO
Selecting Your Keywords
Testing Your Keywords
Grouping Main & Niche Goals
Your Content Road Map
Content Marketing Q&A
Inspiration to Keep Working
How to Craft Your Content
Internal Linking Basics
Back Link Building Basics
Link Value Factos
Measuring Link Value
Link Building Strategy & Plan
Link Building Plan: Vendors & Guest Writing
Link Building Plan: Features, Directories, Comments
Link Building: Shortcuts & One Simple Tool
What is Sales? Show Me!
Your First Massive Failure
The Sales Process
Your Second Massive Failure
Understand Buyer Psychology
Step 0: Building Rapport & Trust
Step 1: Identify Need or Want
Cognitive Dissonance
Steps 2 & 3: Value Proposition & The Solution
Step 4 : Close, Make the Ask
Step 5: Follow Up & Resolve Concerns
Family Photography Hot Seat
Business Example Hot Seat
Boudoir Photography Hot Seat
The Best Sales Person
Your Mindset, Vibrations & Frequency
Always Positive, Always Affirming
The Second Money & Dual Process
Chumming the Price Waters
Creating Want or Scarcity
Timeless Advice on Being Likable
Selling Over The Phone
Forbidden Words in Sales


  • This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!
  • Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!
  • I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.