How to Launch a Photography Business

Lesson 41 of 87

Join Groups


How to Launch a Photography Business

Lesson 41 of 87

Join Groups


Lesson Info

Join Groups

We're gonna join groups, but check this out. Our online group objectives is not clients. Our online group objectives is education and networking. I want you to pick a couple groups. You're looking for education, you're looking for critique, you're looking to start that team of people around you that are going to support you when you need something, and you will need something in the course of your business, you'll need a lot of things. You want to look for opportunities to assist, you want to look for opportunities to second shoot, you want to look for opportunities to lead shoot down the road when you're more established. But lead shooting for another studio is a great opportunity. Here's a couple places to start. We have the SLR Lounge Photography Community on Facebook. Our educational focus is wedding and portrait. Great place, we keep it very positive, very uplifting. We kick out anybody that just is dumb and bashes people, it's not needed. Fstoppers, started by Lee and Patrick, fa...

ntastic place. Great place for critical reviews. This is a site where their focus is general commercial, very kind of high-end work. Great for a very critical review of something that you are posting online, great for education as well. Then there's Facebook Wedding Photographers. Another general group focused on wedding and portrait, there's tons of these. Just go online, type in newborn. Go online, go into Facebook, type in maternity. Just understand what we're seeking in these places. All of your involvement in those places has nothing to do with clients. It has to do with personal growth, it has to do with developing your team. So another few, great places to network if you are a wedding photographer: Southern California Leads and Second Shooters, General: Second Shooters group, Local: Second Shooters UK. These are all different groups that I just went online and typed second shooter, and you find tons of groups where you can get opportunities to go out and second shoot. Do you think you could find tons of opportunities to assist people, or to do any of these things in any of these genres? It's very simple, very easy to go and find people around you that are willing to give you some experience. Even if it's just to see if you like something. That's such a better way of getting into an industry. To see if you like it first and then to jump into it, right? Versus just diving head-first into something. That was the example of the Second Shooters. You can see how many, how large these groups are. There's one that had like 11,000 members or something. I think that was the... I don't remember which one it was. We have a directory coming soon on It's just a note there, check back on it. We're working on something really fun over this year. A way for photographers to connect with each other, work with each other, because it's a big need right now. So, we'll take a look at that later. Avoid overload. I want you guys to choose one or two of these groups, you can join many. Join as many as you want, that's fine, but pick one or two to actually engage in. Otherwise you're going to be checking your phone all day long, or on your computer all day long. And I want you to pick one from each category. So one from a networking side, and one from an educational side because you will need both and they are different. Remember the Facebook and social productivity rules that we discussed in earlier segments? What were those rules? Anybody? You're going to earn some gold stars right now. Julie wants gold stars! You get gold stars! You get gold stars! It was to time yourself, like set time when you're going on Facebook or Pinterest, and then add your pomodoro basically to let you know when you're done. Yes, time yourself. So time it, go back to the four-prong approach, make sure that you fit in that area of how much time you're spending in these areas.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


  1. Class Introduction
  2. Common Myths & Unknown Truths
  3. The Road Ahead
  4. Find Your Passion
  5. The Lin & Jirsa Journey
  6. Part-time, Full-time, Employed, Partners?
  7. Stop Wasting Time & Money
  8. Your 12 Week Roadmap
  9. Great Plans Still Fail
  10. Strategy Vs. Planning
  11. Mind Mapping
  12. Select a Focus
  13. Competitor Research
  14. S.W.O.T. Analysis
  15. Strategy & Long Term Goals
  16. Values, Vision & Mission
  17. Effectively Managing Your Time
  18. Artistic Development
  19. Create Your Plan
  20. What's Your Product
  21. Luxury vs Consumer Products & Experiences
  22. Quick Break for Econ 101
  23. Your Target Market & Brand Message
  24. What's in a Name
  25. Your Client 'Why'
  26. Crafting the Why Experience
  27. Document the Client Experience
  28. Business Administration Basics
  29. Book Keeping Management
  30. Create the Logo & Branding
  31. Portfolio Design
  32. Design Your Services & Packages
  33. Pricing Fears & Myths
  34. Three Pricing Methods
  35. Package Pricing Psychology & Design
  36. Psychology of Numbers
  37. Pricing Q&A
  38. Grass Roots Marketing
  39. The Empty Party
  40. Friends & Family Test Shoots
  41. Join Groups
  42. Second Shooting Etiquette
  43. The Listing & Classified Hustle
  44. Make Instagram Simple
  45. Your Automated Pinterest Plan
  46. Facebook Because You Must
  47. Giveaway & Styled Shoots
  48. Content Marketing & SEO
  49. The Monster: SEO
  50. Selecting Your Keywords
  51. Testing Your Keywords
  52. Grouping Main & Niche Goals
  53. Your Content Road Map
  54. Content Marketing Q&A
  55. Inspiration to Keep Working
  56. How to Craft Your Content
  57. Internal Linking Basics
  58. Back Link Building Basics
  59. Link Value Factos
  60. Measuring Link Value
  61. Link Building Strategy & Plan
  62. Link Building Plan: Vendors & Guest Writing
  63. Link Building Plan: Features, Directories, Comments
  64. Link Building: Shortcuts & One Simple Tool
  65. What is Sales? Show Me!
  66. Your First Massive Failure
  67. The Sales Process
  68. Your Second Massive Failure
  69. Understand Buyer Psychology
  70. Step 0: Building Rapport & Trust
  71. Step 1: Identify Need or Want
  72. Cognitive Dissonance
  73. Steps 2 & 3: Value Proposition & The Solution
  74. Step 4 : Close, Make the Ask
  75. Step 5: Follow Up & Resolve Concerns
  76. Family Photography Hot Seat
  77. Business Example Hot Seat
  78. Boudoir Photography Hot Seat
  79. The Best Sales Person
  80. Your Mindset, Vibrations & Frequency
  81. Always Positive, Always Affirming
  82. The Second Money & Dual Process
  83. Chumming the Price Waters
  84. Creating Want or Scarcity
  85. Timeless Advice on Being Likable
  86. Selling Over The Phone
  87. Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.