Measuring Link Value
Measuring Link Value, let's go through this a little bit quickly because honestly measuring link value has become difficult. I've scratched out higher PR because it no longer exists. Google eliminated it, okay? So the general rule was the higher page rank somebody had, if it was a four or a five or a six or a seven, it meant more, but now that doesn't exist anymore. So now we just need to understand that it's authority, general authority. If you have a high perception of the site, then you could probably guess that their authority's a little bit higher. There are tools for this. Again, authority as a only factor is a misconception because category in relation to what we do, that's a huge one. But open SEO stat is a great Chrome, and you can look up Chrome extensions for your browsers and just type in SEO. There's tons of them. They'll give you a lot of good stuff. They'll tell you the SEO stats, they'll give you traffic stats, page info, link stats, the page speed. It's great for your ...
site and for other sites, just for analyzing your competitors and seeing what people are doing. So what I you to do is make good decisions. If directory A is more expensive but it's related to your field, they give you a follow link and it has higher authority. If you're gonna invest in something, that's worth more than the less expensive, unrelated, lower authority, or even a less expensive, higher authority but unrelated. This all kind of like... I think we're good, right? We're good on understanding where we should put our time, where we should put our money, and we know it's not in buying these types of things. But it also means that publications, if it's regional, in your area, related to you, and they give you a text link, oh, that's worth a lot. Versus, even if you got Vogue Italy to post one of your images on one of their blogs somewhere that linked back to you, but they have nothing to do with your industry, it's just they liked that one particular image, it fit them, that means probably less. That should set your mind to where I'm trying to go, not like this... Because again, photographers will send you in a misdirection. They'll talk about how much value there is in being featured in Vogue, and you'll spend your entire career just trying to get that feature when in reality you could have been published all the time in your regional stuff, it's related to you, and they'd give you a text link back to you, and you're gonna see a lotta direct benefits from that. We know nofollow now. Nofollow is no juice. So if you get a nofollow coming in, it cannot hurt you. If some other site gives you a nofollow, it doesn't hurt. So don't worry about that side. What you want to worry about is what we talked about. When you link to a bad site, it will hurt you, just like giving somebody a referral for somebody that wasn't qualified for a job. This is how you do it. You select a link, you right click Inspect Element. Here's the link code, it should look familiar. If it doesn't have Rel=Nofollow, you'll see that it's a link. Now this is, this lacks nofollow. We're sending Simon Roberts link juice, because Simon Roberts wrote a great article for us. He has authority because he wrote and he educated. That's great, so we don't mind linking to that. Does that make sense, when you wanna use it versus when you don't? Comments, we have no idea who's posting, so we Rel=ExternalNofollow. Action steps. All of your internal links should not contain nofollows. Any time you're linking inside of your site, just make sure. This is default, but turn off in your brain that that actually matters on your own site. You need your own site to pass juice everywhere. Any time it's a comment, sometimes it's a button on your template turned on, so make sure that button, with comments, is turned on so that you're not sending your link juice to anybody that comments on your site. Otherwise you're gonna get spam. Backlinks, avoid nofollow sites.