How to Launch a Photography Business



Lesson Info

Measuring Link Value

Measuring Link Value, let's go through this a little bit quickly because honestly measuring link value has become difficult. I've scratched out higher PR because it no longer exists. Google eliminated it, okay? So the general rule was the higher page rank somebody had, if it was a four or a five or a six or a seven, it meant more, but now that doesn't exist anymore. So now we just need to understand that it's authority, general authority. If you have a high perception of the site, then you could probably guess that their authority's a little bit higher. There are tools for this. Again, authority as a only factor is a misconception because category in relation to what we do, that's a huge one. But open SEO stat is a great Chrome, and you can look up Chrome extensions for your browsers and just type in SEO. There's tons of them. They'll give you a lot of good stuff. They'll tell you the SEO stats, they'll give you traffic stats, page info, link stats, the page speed. It's great for your ...

site and for other sites, just for analyzing your competitors and seeing what people are doing. So what I you to do is make good decisions. If directory A is more expensive but it's related to your field, they give you a follow link and it has higher authority. If you're gonna invest in something, that's worth more than the less expensive, unrelated, lower authority, or even a less expensive, higher authority but unrelated. This all kind of like... I think we're good, right? We're good on understanding where we should put our time, where we should put our money, and we know it's not in buying these types of things. But it also means that publications, if it's regional, in your area, related to you, and they give you a text link, oh, that's worth a lot. Versus, even if you got Vogue Italy to post one of your images on one of their blogs somewhere that linked back to you, but they have nothing to do with your industry, it's just they liked that one particular image, it fit them, that means probably less. That should set your mind to where I'm trying to go, not like this... Because again, photographers will send you in a misdirection. They'll talk about how much value there is in being featured in Vogue, and you'll spend your entire career just trying to get that feature when in reality you could have been published all the time in your regional stuff, it's related to you, and they'd give you a text link back to you, and you're gonna see a lotta direct benefits from that. We know nofollow now. Nofollow is no juice. So if you get a nofollow coming in, it cannot hurt you. If some other site gives you a nofollow, it doesn't hurt. So don't worry about that side. What you want to worry about is what we talked about. When you link to a bad site, it will hurt you, just like giving somebody a referral for somebody that wasn't qualified for a job. This is how you do it. You select a link, you right click Inspect Element. Here's the link code, it should look familiar. If it doesn't have Rel=Nofollow, you'll see that it's a link. Now this is, this lacks nofollow. We're sending Simon Roberts link juice, because Simon Roberts wrote a great article for us. He has authority because he wrote and he educated. That's great, so we don't mind linking to that. Does that make sense, when you wanna use it versus when you don't? Comments, we have no idea who's posting, so we Rel=ExternalNofollow. Action steps. All of your internal links should not contain nofollows. Any time you're linking inside of your site, just make sure. This is default, but turn off in your brain that that actually matters on your own site. You need your own site to pass juice everywhere. Any time it's a comment, sometimes it's a button on your template turned on, so make sure that button, with comments, is turned on so that you're not sending your link juice to anybody that comments on your site. Otherwise you're gonna get spam. Backlinks, avoid nofollow sites.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction
2Common Myths & Unknown Truths
3The Road Ahead
4Find Your Passion
5The Lin & Jirsa Journey
6Part-time, Full-time, Employed, Partners?
7Stop Wasting Time & Money
8Your 12 Week Roadmap
9Great Plans Still Fail
10Strategy Vs. Planning
11Mind Mapping
12Select a Focus
13Competitor Research
14S.W.O.T. Analysis
15Strategy & Long Term Goals
16Values, Vision & Mission
17Effectively Managing Your Time
18Artistic Development
19Create Your Plan
20What's Your Product
21Luxury vs Consumer Products & Experiences
22Quick Break for Econ 101
23Your Target Market & Brand Message
24What's in a Name
25Your Client 'Why'
26Crafting the Why Experience
27Document the Client Experience
28Business Administration Basics
29Book Keeping Management
30Create the Logo & Branding
31Portfolio Design
32Design Your Services & Packages
33Pricing Fears & Myths
34Three Pricing Methods
35Package Pricing Psychology & Design
36Psychology of Numbers
37Pricing Q&A
38Grass Roots Marketing
39The Empty Party
40Friends & Family Test Shoots
41Join Groups
42Second Shooting Etiquette
43The Listing & Classified Hustle
44Make Instagram Simple
45Your Automated Pinterest Plan
46Facebook Because You Must
47Giveaway & Styled Shoots
48Content Marketing & SEO
49The Monster: SEO
50Selecting Your Keywords
51Testing Your Keywords
52Grouping Main & Niche Goals
53Your Content Road Map
54Content Marketing Q&A
55Inspiration to Keep Working
56How to Craft Your Content
57Internal Linking Basics
58Back Link Building Basics
59Link Value Factos
60Measuring Link Value
61Link Building Strategy & Plan
62Link Building Plan: Vendors & Guest Writing
63Link Building Plan: Features, Directories, Comments
64Link Building: Shortcuts & One Simple Tool
65What is Sales? Show Me!
66Your First Massive Failure
67The Sales Process
68Your Second Massive Failure
69Understand Buyer Psychology
70Step 0: Building Rapport & Trust
71Step 1: Identify Need or Want
72Cognitive Dissonance
73Steps 2 & 3: Value Proposition & The Solution
74Step 4 : Close, Make the Ask
75Step 5: Follow Up & Resolve Concerns
76Family Photography Hot Seat
77Business Example Hot Seat
78Boudoir Photography Hot Seat
79The Best Sales Person
80Your Mindset, Vibrations & Frequency
81Always Positive, Always Affirming
82The Second Money & Dual Process
83Chumming the Price Waters
84Creating Want or Scarcity
85Timeless Advice on Being Likable
86Selling Over The Phone
87Forbidden Words in Sales