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Measuring Link Value

Lesson 60 from: How to Start a Photography Business

Pye Jirsa

Measuring Link Value

Lesson 60 from: How to Start a Photography Business

Pye Jirsa

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Lesson Info

60. Measuring Link Value

Dispel misconceptions on link building and see how search engines value links differently.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Measuring Link Value

Measuring Link Value, let's go through this a little bit quickly because honestly measuring link value has become difficult. I've scratched out higher PR because it no longer exists. Google eliminated it, okay? So the general rule was the higher page rank somebody had, if it was a four or a five or a six or a seven, it meant more, but now that doesn't exist anymore. So now we just need to understand that it's authority, general authority. If you have a high perception of the site, then you could probably guess that their authority's a little bit higher. There are tools for this. Again, authority as a only factor is a misconception because category in relation to what we do, that's a huge one. But open SEO stat is a great Chrome, and you can look up Chrome extensions for your browsers and just type in SEO. There's tons of them. They'll give you a lot of good stuff. They'll tell you the SEO stats, they'll give you traffic stats, page info, link stats, the page speed. It's great for your ...

site and for other sites, just for analyzing your competitors and seeing what people are doing. So what I you to do is make good decisions. If directory A is more expensive but it's related to your field, they give you a follow link and it has higher authority. If you're gonna invest in something, that's worth more than the less expensive, unrelated, lower authority, or even a less expensive, higher authority but unrelated. This all kind of like... I think we're good, right? We're good on understanding where we should put our time, where we should put our money, and we know it's not in buying these types of things. But it also means that publications, if it's regional, in your area, related to you, and they give you a text link, oh, that's worth a lot. Versus, even if you got Vogue Italy to post one of your images on one of their blogs somewhere that linked back to you, but they have nothing to do with your industry, it's just they liked that one particular image, it fit them, that means probably less. That should set your mind to where I'm trying to go, not like this... Because again, photographers will send you in a misdirection. They'll talk about how much value there is in being featured in Vogue, and you'll spend your entire career just trying to get that feature when in reality you could have been published all the time in your regional stuff, it's related to you, and they'd give you a text link back to you, and you're gonna see a lotta direct benefits from that. We know nofollow now. Nofollow is no juice. So if you get a nofollow coming in, it cannot hurt you. If some other site gives you a nofollow, it doesn't hurt. So don't worry about that side. What you want to worry about is what we talked about. When you link to a bad site, it will hurt you, just like giving somebody a referral for somebody that wasn't qualified for a job. This is how you do it. You select a link, you right click Inspect Element. Here's the link code, it should look familiar. If it doesn't have Rel=Nofollow, you'll see that it's a link. Now this is, this lacks nofollow. We're sending Simon Roberts link juice, because Simon Roberts wrote a great article for us. He has authority because he wrote and he educated. That's great, so we don't mind linking to that. Does that make sense, when you wanna use it versus when you don't? Comments, we have no idea who's posting, so we Rel=ExternalNofollow. Action steps. All of your internal links should not contain nofollows. Any time you're linking inside of your site, just make sure. This is default, but turn off in your brain that that actually matters on your own site. You need your own site to pass juice everywhere. Any time it's a comment, sometimes it's a button on your template turned on, so make sure that button, with comments, is turned on so that you're not sending your link juice to anybody that comments on your site. Otherwise you're gonna get spam. Backlinks, avoid nofollow sites.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

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