Skip to main content

Inspiration to Keep Working

Lesson 55 from: How to Start a Photography Business

Pye Jirsa

Inspiration to Keep Working

Lesson 55 from: How to Start a Photography Business

Pye Jirsa

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

55. Inspiration to Keep Working

Website content isn't a one and done thing -- but you shouldn't feel overwhelmed. In this lesson, find the inspiration to keep building your business when the tasks seem monumental.

Lessons

Class Trailer
1

Class Introduction

13:12
2

Common Myths & Unknown Truths

11:42
3

The Road Ahead

13:03
4

Find Your Passion

06:06
5

The Lin & Jirsa Journey

13:54
6

Part-time, Full-time, Employed, Partners?

03:51
7

Stop Wasting Time & Money

06:07
8

Your 12 Week Roadmap

04:33
9

Great Plans Still Fail

06:01
10

Strategy Vs. Planning

04:16
11

Mind Mapping

07:25
12

Select a Focus

14:16
13

Competitor Research

09:34
14

S.W.O.T. Analysis

13:54
15

Strategy & Long Term Goals

03:50
16

Values, Vision & Mission

27:49
17

Effectively Managing Your Time

15:05
18

Artistic Development

07:30
19

Create Your Plan

13:12
20

What's Your Product

10:51
21

Luxury vs Consumer Products & Experiences

11:44
22

Quick Break for Econ 101

16:31
23

Your Target Market & Brand Message

21:25
24

What's in a Name

09:20
25

Your Client 'Why'

05:43
26

Crafting the Why Experience

24:17
27

Document the Client Experience

08:29
28

Business Administration Basics

27:03
29

Book Keeping Management

06:51
30

Create the Logo & Branding

07:04
31

Portfolio Design

15:11
32

Design Your Services & Packages

18:51
33

Pricing Fears & Myths

08:46
34

Three Pricing Methods

25:39
35

Package Pricing Psychology & Design

06:15
36

Psychology of Numbers

07:29
37

Pricing Q&A

23:51
38

Grass Roots Marketing

09:36
39

The Empty Party

07:03
40

Friends & Family Test Shoots

16:28
41

Join Groups

04:32
42

Second Shooting Etiquette

07:44
43

The Listing & Classified Hustle

14:10
44

Make Instagram Simple

13:55
45

Your Automated Pinterest Plan

08:01
46

Facebook Because You Must

07:37
47

Giveaway & Styled Shoots

12:17
48

Content Marketing & SEO

08:12
49

The Monster: SEO

07:26
50

Selecting Your Keywords

05:45
51

Testing Your Keywords

07:53
52

Grouping Main & Niche Goals

12:39
53

Your Content Road Map

11:47
54

Content Marketing Q&A

10:45
55

Inspiration to Keep Working

07:45
56

How to Craft Your Content

15:03
57

Internal Linking Basics

05:30
58

Back Link Building Basics

04:55
59

Link Value Factos

14:38
60

Measuring Link Value

04:24
61

Link Building Strategy & Plan

06:10
62

Link Building Plan: Vendors & Guest Writing

06:45
63

Link Building Plan: Features, Directories, Comments

03:11
64

Link Building: Shortcuts & One Simple Tool

14:44
65

What is Sales? Show Me!

12:58
66

Your First Massive Failure

05:17
67

The Sales Process

07:31
68

Your Second Massive Failure

05:23
69

Understand Buyer Psychology

10:00
70

Step 0: Building Rapport & Trust

15:14
71

Step 1: Identify Need or Want

15:39
72

Cognitive Dissonance

12:01
73

Steps 2 & 3: Value Proposition & The Solution

14:21
74

Step 4 : Close, Make the Ask

04:32
75

Step 5: Follow Up & Resolve Concerns

06:13
76

Family Photography Hot Seat

12:06
77

Business Example Hot Seat

15:52
78

Boudoir Photography Hot Seat

16:09
79

The Best Sales Person

07:45
80

Your Mindset, Vibrations & Frequency

06:56
81

Always Positive, Always Affirming

11:55
82

The Second Money & Dual Process

07:39
83

Chumming the Price Waters

03:57
84

Creating Want or Scarcity

09:54
85

Timeless Advice on Being Likable

11:53
86

Selling Over The Phone

10:59
87

Forbidden Words in Sales

11:40

Lesson Info

Inspiration to Keep Working

We're going to be finishing up on SEO. And I know SEO and content creation and that was a monster. I'm going to simplify this down and keep this in mind. So we are in the roadmap. We're looking at weeks, usually it's going to be around 8 through 12 at this point. You're site's up and now you're creating the content and you're populating that content, you've got a keyword strategy. All those things have been previously defined which means, if you're watching this and you haven't set your focus, you haven't set your vision, your mission statement, all the things to help you understand who you're marketing to, your personas, everything, set a key word strategy, all of that stuff up until now, you go back. You go back and watch it 'cause none of this will make sense otherwise. The beauty about this segment right now is that there's a lot of information for you guys to refer back to. I'm gonna give you some simple ideas on how to think about this section because it's going to get complex. W...

e're going to break it down, but there's a lot of stuff here. So we're going to give you a simple way to think about everything. At this point, I think a lot of you might be going, "What the hell did I get myself into? What is this business?" I know I'm asking you guys to do a lot with your own businesses, and it's probably more than you thought was involved in a photography business. You're going to be giving and you're going to be giving, and you're going to be giving. It's gonna require a lot out of you. And I want to give you guys an idea of what it will give back to you because we haven't really talked about that and because at this point, you might be a little bit, kind of, struck by how much there is in front of you, to do. So, from a personal standpoint, I want to speak just from my own growth. Photography has done things for me that have helped me spiritually, they've helped me personally. It's helped me in how I view people and how I see people, it's helped me to be a better person. It's given me a purpose and a reason to get up, and a lot of that has to do with the team that we build around us. The friends, everything that we have created has been because of this one industry. And yes, creating the artwork is amazing. What's more amazing is the families that you're going to affect by doing it. All the people that are going to be changed, and you will have your own stories. There are so many stories like this, and I'm going to do my best not to get emotional right now 'cause I don't like getting emotional, but the stories of going to a wedding and documenting a family, and then telling you, that this is my grandparents'-- we recently had one where my grandfather has cancer and he's out here at this wedding, we need to document this. And knowing that the images that you're capturing are going to be helping them to preserve something that is not going to be there much longer and then hearing about it after the fact, and the experiences are too close to my heart to even share, to say names, to do any of that. These are experiences that people will come to you and they will say, "You captured the last moments of this," "the last time I saw my mother, my grandmother, my grandfather's smile." They're difficult things to process, and that's why I don't show images, that's why I don't talk about client names, because I hold those things as sacred to me, if that makes sense. That's the responsibility, that's what this industry will give back to you for all the hard work that you're going to put into it. On top of that, whether you choose to go and lone wolf this or you choose to go and create your own team, you're going to have a team. It's either going to be your external team of network friends and peers, or it's going to be the ones inside your company, or it's going to be both. But those people are going to become the reason why you do what you do. Everybody back at our studio, it's incredible the family that we have created at Lin & Jirsa. And I've said it before, Kena has given us so much praise with what Justin, Chris, and I have created but honest to God, this is not the three of us. This is a team of incredible people who are there for a purpose, that is far greater than any individual. I'm telling you this from a person that-- I used to be the guy that wanted to do everything by myself. Justin and I thought about this a lot at the beginning of our company, where Justin would tell me, as my brother, "You need to learn how to work in a team. You need to understand what it is to be in a team." I never played team based sports growing up. I was the nerd. Justin played team-based sports, he knew that. He knew the power in what you could accomplish as a team, and I've learned that through the process of seeing first hand, how a team can lift you up. Last year was a tough year for me. It was a growing year. And amongst all the personal things that I was going through, I tore my achilles. I tore my achilles in April, and guess what happened, my team rallied around me. And when our internal team needed help, they called out to our external team of peers. "We need help to do this shoot." "We need help to do this. Pye's down, we need help." Everybody stepped in to help in this process and then a month later, I almost died. I had an emergency gall bladder surgery. My gall bladder almost burst and went into sepsis and all that kind of stuff. All in the span like, a two month period. My house flooded. $100,000 plus of damage, insurance won't cover it. Like all these different things can happen you and you should expect them to happen to you, because the punches don't really stop, right? We've all lived our life long enough to know that you keep thinking it's going to get easier, no, you get more and more on your plate. But the people that you surround yourself with, the fact that in those moments and in those dark times, you get an email from a client who shares with you something that you did for them, and then you see your teammate stepping in for you, you see your friends helping. This is what I want you guys to create for yourself. This is what it's given back to us, and I can't wait to go back home to my family away from my family at our company. They are so much of the reason of why I'm here right now, and I want to give them as much of the credit as I possibly can because they deserve it, so do my partners Chris and Justin. Chris is, by the way, tuning in, I think, for the SEO section so Chris is going to be here in case you guys have any deep harried questions on SEO. He can chime in on that chat room. But these two have been a backbone in everything that we've done. So this is what you have to look forward to. There is going to be a lot of work in front of you. I'm asking you to do a lot but this industry is going to give you back so much that you hadn't even-- you have no idea the blessings that are in store for you by going down this road. And I don't like using that word. Arlene said it best last night, that word is overused, but it's the truth that this industry and what you're about to embark on will give you back so much more than you're going to put in. Just put it in. Put the time in and go and do it.

Class Materials

Bonus Materials with Purchase

How to Launch a Photography Business Workbook
Experience Pricing Example

Ratings and Reviews

Armstrong Su
 

This class and materials are to the point and eye-opening on the business side of photography. Pye Jirsa is an amazing and fun teacher as well! Most photographers need more business classes offered to bring us who love to create art back to reality for a more successful business that makes a living on it's own. This course will definately get you started in the right direction and so cheap too! Great investment! armstrong outdoor tv case outdoortvcase Pye Jirsa is one of the best instructors that I have the pleasure to learn from. He and his team have given me so much more than they'll ever realize. Knowledge, wisdom, training, friendship, mentoring, inspiration, joy... I cannot thank Pye enough for changing my life for the better. I owe them more than they'll ever realize. Thank you, Pye Jirsa!!!

Angela Sanchez
 

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy
 

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Student Work

RELATED ARTICLES

RELATED ARTICLES