Stop Wasting Time & Money


How to Launch a Photography Business


Lesson Info

Stop Wasting Time & Money

I'm going to say this respect yourself stop wasting time and money. This is a big one for me. Which of your clients can tell these apart? Raise your hands if you think they can. F2 F1.4 F1.2 you guys are laughing why are you laughing? Which of your clients can tell these apart raise your hands. Which of you guys have a hard time telling these apart? Okay so what's all the fuss again. How about the D800 versus the D850. I can't tell. 50 versus 36 versus 28 megapixels. Who knows like seriously. Yet online discussion of photography and in person discussion of photography and workshop discussion of photography, how big of a focus is gear and the gear that you have and what you have. If I can only get that lens then I can do this. If I had an 85-12 I could shoot and be really successful. I've heard that exact argument I can't tell you how many times, I want to deliver that for my clients I can't find clients unless I have an 85-12. Oh my goodness, really? How about this, what if I give you ...

extremes, which of you can tell which is the $500 Rebel Kit versus the $ Full-Frame and Lens combo. This is an example from Photography 101 we actually blow them up so you can see them side by side, it's so difficult to tell, this was a $99 prime on the left side versus a $2000 prime on the right side. If you're having a hard time with it, what do your clients think? How about this. How many of your clients can tell the difference between good communication versus poor, raise your hands. Yeah we're all good at knowing that. How about great poses and flattering expressions versus just average ones, that'll show through in a photograph. Good experiences versus not so good ones, that's something that they can differentiate. Guys there's nothing on the imagery side that they can differentiate, what we're talking about on our side, this is for photographers only. What they differentiate is the experience and they'll talk about that, but you bring your, tell me your name. Lee. Lee, I'm Pye nice to meet you. So you've got an 85-12 I'm sorry brother they're just not going to talk about it you know what I mean, that's fine but we're all brainwashed to spend thousands on gear and nothing on education. This is one of those things that I wanted to talk about because these are all things that have happened to us. So I want to tell you the cost of failure. Time this is your most valuable asset, this is all you've got the one thing you can't make more of. Okay so wasted time that's on the small side of things that you could potentially fail at. How about money? We have had refunds, not a lot, but think about this for one second. If we've shot over the last five, six years 300 plus weddings, let's say it's 1500 clients. It would be doing great if you had less than 1% refunds which we do, we have in something like ten years we've given two. Even those two let's say they were $6000 in total, compare that to how much money you spent on your education. $6000 how much could you spend on education and never even come close to $6000? Isn't that kind of a stupid thought to think of like oh my goodness if I could've done something to prepare for that, so unhappy clients, negative reviews and negative word of mouth oh my goodness those can cost you big time. Because it's not going to effect one future client it's going to effect multiple, so if you're booking at two 3000 a negative review can effect the next $20, of income, those are huge. Future clients, if you get enough negative reviews, if you get enough negative word of mouth out there you could potentially take the entire business. And we've seen it happen, multiple times and it all goes back to simply don't shortcut yourself, don't shortcut the process, don't buy into this whole oh yeah you're going to be shooting a $10,000 wedding, here's how to shoot $10,000 weddings next week. Maybe you'll get one, maybe you'll get two and then you'll tank your business right afterwards because you're not yet there ruined it. Here's the cost of education. Audible my favorite place to, I listen to books constantly I go through about a book a week on Audible. So that costs me $250 bucks a year for an entire subscription, cheap. Online classes I spend personally at least $800 to bucks on online classes per year, I budget that into what I'm going to be spending. And in person experiences, I spend money on too. But the one thing I caution about that is just go off word of mouth, don't buy into what the hype is, ask people who attended those classes because a lot of those can be hit or miss and they're a lot of money. But still if you added all these things up together over the course of five years it still wouldn't come close to losing a client or potential clients in the future correct, that's the cost difference I want you guys to think about when you guys are thinking about this. Learn from other people's mistakes, life's too short to make them all yourself.

Class Description

The content and opinions expressed in this course are for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem

Build a business and get people to spend money on your photography. Award-winning photographer and co-founder of Lin and Jirsa Photography Pye Jirsa will walk you through the first 12 weeks of building your business. With his relatable and actionable teaching style, he’ll explain how to define your product as a photographer and determine where it fits into a consumer mindset. You’ll learn the steps to creating a brand, pricing yourself confidently, sales techniques, and basic marketing practices. This class covers everything you’ll need if you’re considering photography as a job, including:

  • Where to position yourself in the market
  • Branding your business to attract your ideal client
  • Pricing and basic financing
  • Creating a business plan
  • Setting up a portfolio
  • How to get your first customer in the door
  • Getting leads on new clients
  • Understanding sales
  • The psychology of a buyer

Pye has built multiple successful businesses from the ground up and this course includes your 12 week road map to launching your business.


1Class Introduction 2Common Myths & Unknown Truths 3The Road Ahead 4Find Your Passion 5The Lin & Jirsa Journey 6Part-time, Full-time, Employed, Partners? 7Stop Wasting Time & Money 8Your 12 Week Roadmap 9Great Plans Still Fail 10Strategy Vs. Planning 11Mind Mapping 12Select a Focus 13Competitor Research 14S.W.O.T. Analysis 15Strategy & Long Term Goals 16Values, Vision & Mission 17Effectively Managing Your Time 18Artistic Development 19Create Your Plan 20What's Your Product 21Luxury vs Consumer Products & Experiences 22Quick Break for Econ 101 23Your Target Market & Brand Message 24What's in a Name 25Your Client 'Why' 26Crafting the Why Experience 27Document the Client Experience 28Business Administration Basics 29Book Keeping Management 30Create the Logo & Branding 31Portfolio Design 32Design Your Services & Packages 33Pricing Fears & Myths 34Three Pricing Methods 35Package Pricing Psychology & Design 36Psychology of Numbers 37Pricing Q&A 38Grass Roots Marketing 39The Empty Party 40Friends & Family Test Shoots 41Join Groups 42Second Shooting Etiquette 43The Listing & Classified Hustle 44Make Instagram Simple 45Your Automated Pinterest Plan 46Facebook Because You Must 47Giveaway & Styled Shoots 48Content Marketing & SEO 49The Monster: SEO 50Selecting Your Keywords 51Testing Your Keywords 52Grouping Main & Niche Goals 53Your Content Road Map 54Content Marketing Q&A 55Inspiration to Keep Working 56How to Craft Your Content 57Internal Linking Basics 58Back Link Building Basics 59Link Value Factos 60Measuring Link Value 61Link Building Strategy & Plan 62Link Building Plan: Vendors & Guest Writing 63Link Building Plan: Features, Directories, Comments 64Link Building: Shortcuts & One Simple Tool 65What is Sales? Show Me! 66Your First Massive Failure 67The Sales Process 68Your Second Massive Failure 69Understand Buyer Psychology 70Step 0: Building Rapport & Trust 71Step 1: Identify Need or Want 72Cognitive Dissonance 73Steps 2 & 3: Value Proposition & The Solution 74Step 4 : Close, Make the Ask 75Step 5: Follow Up & Resolve Concerns 76Family Photography Hot Seat 77Business Example Hot Seat 78Boudoir Photography Hot Seat 79The Best Sales Person 80Your Mindset, Vibrations & Frequency 81Always Positive, Always Affirming 82The Second Money & Dual Process 83Chumming the Price Waters 84Creating Want or Scarcity 85Timeless Advice on Being Likable 86Selling Over The Phone 87Forbidden Words in Sales


Angela Sanchez

This class has been an eye opener for me; a point of change in my vision as photographer. Pye is and AMAZING, INSPIRING, GENEROUS instructor, with an, authentic desire to help people and to share with them the best of his knowledge. I will not have enough words to say thanks to Pye Jirsa, as a teacher and as a human being, and thanks to Creative Live who allows us to benefit from the experience of such a knowledgeable, educated, well-versed photographer and instructor. 1000% recommended!

Yenith LianTy

Been following this guy forever. Pye Jirsa may be well known in the wedding & portrait photography world and if there is something that this guy knows it is how to create a business, a sustainable one. The workbook he provided is comprehensive, and I honestly wish I had this when I first started out as a photographer! I love that he talks about his failures, keeping it real and honest for anyone starting out. He is definitely one of the best instructors around, super humble, down to earth and with a sense of humor to boot. The course is worth it! THE WORKBOOK is AMAZING! SUPER DETAILED!

Tai Hsin

I saw the live broadcast and it was amazing. Pye is one of the best instructors and inspirational photographers.. there are two type of ppl.. one who has the knowledge and doesn’t know to teach another who has the knowledge and knows how to get it through.... I still didn’t purchase this as I am saving for my daughters entrance fee for collage... :) Anyways he’s one of the best instructors and a good friend.... very humble and always cracks jokes.... Keep inspiring and keep teaching.... my blessings are always with you pye.